Product design strategies Flashcards
what are the regulatory controls that need to be put in place for drug product development
- good laboratory practice (GLP)- non clinical regulatory work
- good manufacturing practice (GMP)- preclinical and clinical manufacture of both API and drug product
- good clinical practice (GCP)
- quality assurance and quality control
- qualified person- legally responsible for audit and release of API/product into market for human use
what steps are needed before developing a new drug product
- understand the market environment
- develop therapies to see unmet medical and realised market needs
- start with the end in mind and develop a plan
- understand the financial implication
- factor in the risks
- build exit strategy
- create product plan
outline the strategic planning approach
- market mapping/prioritisation
- define success
- develop TPP
- manufacturing and formulation strategy
- clinical development strategy
- financial projections
- exit strategy
what is involved in understanding the market needs
- Market mapping
- patient prevelence
- patient diagnosis/undiagnosed patients
- patient category (high/low risk)
- current therapies in use
what are the targets for a new product
- efficacy
- ease of administration
- greater patient compliance
- well tolerated therapy, minimal side effects
what is the primary barrier to new drug products
- rate limiting steps
- need to see compelling data before switching to new therapy
- stage of disease condition for effective treatment
- cost effectiveness of treatment
- prior data on earlier newer therapies and their effectiveness
- extensive data collection (time consuming)
what is the unique value proposition for market segment
- identify important and different features and benefits compared to other products
- sustainable and should help in product trial and usage
- create TPP to highlight and drive product development and clinical testing to demonstrate benefits
what is involved in the prioritisation of segments for product development
- evaluate individual segments
- does the segment have adequate size to reach financial targets
- can patients be easily identified and targeted
- can high volume users be targeted
- will the product meet unmet patient needs
what are the stages in product development which add up to target product profile
- identification of the drug substance
- identification and development of the drug product
- pre clinical production of the drug product
- pharmacological and toxicological profile including ADME
- drug product quality
what is target product profile
a prospective and dynamic summary of the quality characteristics of a drug product that ideally will be achieved to ensure that the desired quality, safety and efficacy of a drug product is realised
- forms the basis of design for the development of the product
what is included in a target product profile
- business plan
- drug discovery
- drug product development
- pre clinical investigations
- phase I clinical trial
- phase II clinical trial
- trial strategy
- IND/NDA applications
what does the business plan involve
- objective
- market potential including current availability and unmet patient needs
- financial implications
- risk assessment and mitigation
- target achievement
what is involved in drug discovery for a target product profile
- rationale for drug development
- synthesis or isolation
- purification and physicochemical characterisation
- efficacy establishment
- identification of lead compounds
- development of batch formula
- establishing GMP supply for product development
what is the aim of drug product development
to develop a quality product and its manufacturing process to consistently deliver the intended performance
what are the factors influencing pharmaceutical development
- increased scientific understanding to support design space
- quality built into design space
3.establishing specifications and manufacturing controls