Product Design( Marketing And Design Mix) Flashcards
1
Q
What are the 4 Ps
A
Product
Price
Place
Promotion
2
Q
Define marketing mix
A
A framework for businesses to create a marketing strategy
3
Q
What does the design mix refer to
A
Aesthetics
Cost
Function
4
Q
What happens to the design mix when social trends change
A
Businesses have to adapt and change the design mix to meet customers wants and needs
5
Q
What are two currents trends
A
-concerns about resource depletion
-concerns about ethical sourcing
6
Q
What could a firm do to the design mix if concerns about resource depletion are growing
A
Can change the design mix to reflect waste minimisation
