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Economic topic > Product & Brand Management > Flashcards

Product & Brand Management Flashcards

1
Q

Cannibalization (n)

A

the reduction of the sales of a company’s own products as a consequence of its introduction of another similar product.

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2
Q

cognition (n) cognitive (adj)

A

the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses. perception, discernment, awareness, apprehension, learning, understanding, comprehension, enlightenment, insight, intelligence, reason, reasoning, thinking

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3
Q

cognizant (adj)

A

having the knowledge or being aware of. aware, conscious, apprised, abreast Eg: statesmen must be cognizant of the political boundaries within which they work

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4
Q

consensus (n)

A

a consensus view General Agreement. Antonyms: disagreement, minority view

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5
Q

diminish

A

decrease, decline, reduce, lessen, shrink, contract, grow smaller, fall off, drop off, slacken off make (someone or something) seem less impressive or valuable - make or become less.

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6
Q

distraction

A

interruption - xao nhãng - (antonym: concentration)

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7
Q

extemporaneous

A

spoken or done without preparation. ứng khẩu, tuỳ ứng

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8
Q

Freshman

A

first year, or frosh, is a person in the first year at an educational institution

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9
Q

inhibit

A

Eg: cold inhibits plant growth hinder, restrain, or prevent (an action or process), discourage, constrain

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10
Q

junior

A

a student in their third year of study

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11
Q

ladyboy

A

a transvestite

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12
Q

motto

A

a short sentence or phrase chosen as encapsulating the beliefs or ideals guiding an individual, family, or institution.

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13
Q

Purse

A

/pərs/ wallet, pouch

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14
Q

Senior

A

student in the fourth year of study Super Senior- The term super senior is used in the United States to refer to a fifth-year student who has not completed the graduation requirements by the end of the fourth year, and thus is required to stay an additional year to complete said requirements.

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15
Q

sophomore

A

a student in the second year of study at high school or college

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16
Q

trajectory

A

Route, Path (quỹ đạo) 1. the path followed by a projectile flying or an object moving under the action of given forces. “the missile’s trajectory was preset” synonyms: course, route, path, track, line, orbit, flight, flight path, ambit, direction, bearing, orientation, way, tack, approach “aerodynamic forces change the trajectory of the ball” 2. GEOMETRY a curve or surface cutting a family of curves or surfaces at a constant angle.

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17
Q

transvestism

A

the practice of dressing and acting[citation needed] in a style or manner traditionally associated with the opposite sex. In some cultures, transvestism is practiced for religious, traditional, or ceremonial reasons. The term is rarely applied to women

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18
Q

vitality

A

the state of being strong and active; energy. Synonyms: liveliness, life, energy, animation, spirit Eg: Changes that will give renewed vitality to our democracy

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19
Q

fierce

A

having or displaying an intense or ferocious aggressiveness. “the tiger is the largest member of the cat family and a fierce predator” synonyms: ferocious, savage, vicious; More antonyms: gentle, tame, mild

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20
Q

mentality (n) /menˈtalədē/

A

way of thinking intelligence

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21
Q

retaliate (v) /rəˈtalēˌāt/

A

respond fight back, strike back repay (an injury or insult) in kind

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22
Q

outrageous (adj) /outˈrājəs/

A

shocking, disgraceful very bold, eye-catching, startling

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23
Q

notion (n) /ˈnōSH(ə)n/

A

idea, belief, concept, conception impulse, whim, desire, wish

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24
Q

absurd (adj) /əbˈsərd,əbˈzərd/

A

wildly unreasonable, illogical, inappropriate preposterous, ridiculous, ludicrous, farcical

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25
Q

stagnant (adj) /ˈstaɡnənt/

A

slow-moving, slow, sluggish, inactive

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26
Q

erode (v) /əˈrōd/

A

gradually wear away/destroyed

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27
Q

bureaucracy (n) /byo͝oˈräkrəsē/

A

red tape rules and regulations –> civil service

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28
Q

compatible (adj) /kəmˈpadəb(ə)l/

A

well suited well matched consistent reconcilable

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29
Q

heed (v) /hēd/

A

pay attention to take notice of notice

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30
Q

enrage (v) /inˈrāj,enˈrāj/

A

make very angry anger inflame

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31
Q

humility (n) /(h)yo͞oˈmilədē/

A

modesty humbleness

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32
Q

curiosity /ˌkyo͝orēˈäsədē/

A

a strong desire to know or learn something interest spirit of inquiry

33
Q

sacrifice /ˈsakrəˌfīs/

A

offer or kill as a religious sacrifice immolate, slaughter

34
Q

roominess (n)

A

capaciousness, commodiousness, spaciousness

35
Q

arrogance (n) /ˈerəɡəns/

A

self-importance egotism

36
Q

ignorance (n) /ˈiɡnərəns/

A

incomprehension unawareness unconsciousness

37
Q

amusement (n) /əˈmyo͞ozmənt/

A

entertainment pleasure leisure relaxation

38
Q

regardless of

A

without regard or consideration for. “the allowance is paid regardless of age or income” irrespective of without regard to without reference to disregarding

39
Q

parade

A

a public procession march cavalcade promenade

40
Q

underdog (n) /ˈəndərˌdôɡ/

A

a competitor thought to have little chance of winning a fight or contest. weaker party, victim, loser

41
Q

remedy (n) ˈremədē/

A

a medicine or treatment for a disease or injury. treatment, cure, medicine

42
Q

surly (adj) /ˈsərlē/

A

bad-tempered and unfriendly

43
Q

anecdote (n) /ˈanəkˌdōt/

A

story, tale, narrative

44
Q

pander (v) (n) /ˈpandər/

A

(v) indulge, gratify, satisfy, cater to (n) a pimp - a person who assists the baser urges or evil designs of others

45
Q

whim (n) /(h)wim/

A

impulse, urge, notion, fancy

46
Q

tempt (v) /tem(p)t/

A

persuade, convince

47
Q

crave (v) /krāv/

A

feel a powerful desire for (something) long for yearn for hunger for thirst for

48
Q

intervention (n) /ˌin(t)ərˈven(t)SH(ə)n/

A

the action or process of intervening involvement, intercession, interceding, interposition

49
Q

gratification (n) - gratify (v) /ˌɡradəfəˈkāSH(ə)n/

A

satisfaction, fulfilment, indulgence, relief

50
Q

ruthless (adj) /ˈro͞oTHləs/

A

having or showing no pity or compassion for others. “a ruthless manipulator” cruel

51
Q

subsequent (adj) /ˈsəbsəkwənt/

A

following, ensuring, succeeding

52
Q

solicit (v) /səˈlisit/

A

request, apply for, seek

53
Q

firsthand (adj,adv) /ˌfərstˈhand/

A

direct, immediate, personal, hands-on

54
Q

fetch (v) (n) /feCH/

A

(v) get, go for, summon (n) a contrivance, dodge, or trick.

55
Q

correlate (v) /ˈkôrəˌlāt/

A

correspond, agree, connect

56
Q

fistfight (n) /ˈfistfīt/

A

a fight with bare fists.

57
Q

anticipate (v) /anˈtisəˌpāt/

A

expect, foresee, predict

58
Q

frenzied (adj) /ˈfrenzēd/

A

wildly excited or uncontrolled. wild, fraught

59
Q

nuances (n,v) /ˈn(y)o͞oˌäns/

A

n: shade v: give nuances to

60
Q

facilitate (v) /fəˈsiləˌtāt/

A

make (an action or process) easy or easier ease, make possible, make smooth

61
Q

mitigate (v) /ˈmidəˌɡāt/

A

reduce, diminish, lessen, weaken

62
Q

defective product

A

an imperfection in a product that has a manufacturing or design defect, or is faulty because of inadequate instructions or warnings. A product is in a defective condition if it is unreasonably dangerous to the user or to consumer who purchases the product and causes physical harm.

63
Q

micromanage (v) /ˈmīkrōmanij/

A

control every part, however small, of (an enterprise or activity). “he did not want to give the impression that he was micromanaging the war”

64
Q

sequence (n) /ˈsēkwəns/

A

order, course, series, chain

65
Q

unleash (v) /ˌənˈlēSH/

A

let loose, release, free

66
Q

streamline (v) (n) (adj) /ˈstrēmˌlīn/

A

v: smooth, sleek, elegant, efficient, smooth-running n:

67
Q

deviation (n) /ˌdēvēˈāSH(ə)n/

A

a temporary departure from the main subject in speech or writing. digression, departure, deflection

68
Q

ritual (n) (adj) /ˈriCH(o͞o)əl/

A

ceremony observance

69
Q

expedite (v) /ˈekspəˌdīt/

A

speed up accelerate hurry hasten

70
Q

miserable (adj) /ˈmiz(ə)rəb(ə)l/

A

unhappy, sad, sorrowful, gloomy

71
Q

articulate adj: /ärˈtikyələt/ v: /ärˈtikyəˌlāt/

A

adj: fluent, effective, communicative v: express, voice

72
Q

flaw (n,v) /flô/

A

n: a mark, fault, blemish, imperfection v: weaken, invalidate (something)

73
Q

churn (n) (v) /CHərn/

A

a machine or container in which butter is made by agitating milk or cream. stir, beat, whisk

74
Q

rigorously (adv) /ˈriɡ(ə)rəslē/

A

in an extremely thorough and careful way

75
Q

ensemble (n) /änˈsämbəl/

A

group, band, combo, orchestra, whole

76
Q

amine (n) /əˈmēn,ˈaˌmēn/

A

an organic compound derived from ammonia by replacement of one or more hydrogen atoms by organic groups.

77
Q

impeccably

A

a

78
Q

energetic

A

b

Economic topic (5 decks)

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