Product & Brand Management Flashcards

1
Q

Cannibalization (n)

A

the reduction of the sales of a company’s own products as a consequence of its introduction of another similar product.

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2
Q

cognition (n) cognitive (adj)

A

the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses. perception, discernment, awareness, apprehension, learning, understanding, comprehension, enlightenment, insight, intelligence, reason, reasoning, thinking

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3
Q

cognizant (adj)

A

having the knowledge or being aware of. aware, conscious, apprised, abreast Eg: statesmen must be cognizant of the political boundaries within which they work

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4
Q

consensus (n)

A

a consensus view General Agreement. Antonyms: disagreement, minority view

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5
Q

diminish

A

decrease, decline, reduce, lessen, shrink, contract, grow smaller, fall off, drop off, slacken off make (someone or something) seem less impressive or valuable - make or become less.

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6
Q

distraction

A

interruption - xao nhãng - (antonym: concentration)

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7
Q

extemporaneous

A

spoken or done without preparation. ứng khẩu, tuỳ ứng

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8
Q

Freshman

A

first year, or frosh, is a person in the first year at an educational institution

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9
Q

inhibit

A

Eg: cold inhibits plant growth hinder, restrain, or prevent (an action or process), discourage, constrain

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10
Q

junior

A

a student in their third year of study

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11
Q

ladyboy

A

a transvestite

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12
Q

motto

A

a short sentence or phrase chosen as encapsulating the beliefs or ideals guiding an individual, family, or institution.

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13
Q

Purse

A

/pərs/ wallet, pouch

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14
Q

Senior

A

student in the fourth year of study Super Senior- The term super senior is used in the United States to refer to a fifth-year student who has not completed the graduation requirements by the end of the fourth year, and thus is required to stay an additional year to complete said requirements.

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15
Q

sophomore

A

a student in the second year of study at high school or college

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16
Q

trajectory

A

Route, Path (quỹ đạo) 1. the path followed by a projectile flying or an object moving under the action of given forces. “the missile’s trajectory was preset” synonyms: course, route, path, track, line, orbit, flight, flight path, ambit, direction, bearing, orientation, way, tack, approach “aerodynamic forces change the trajectory of the ball” 2. GEOMETRY a curve or surface cutting a family of curves or surfaces at a constant angle.

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17
Q

transvestism

A

the practice of dressing and acting[citation needed] in a style or manner traditionally associated with the opposite sex. In some cultures, transvestism is practiced for religious, traditional, or ceremonial reasons. The term is rarely applied to women

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18
Q

vitality

A

the state of being strong and active; energy. Synonyms: liveliness, life, energy, animation, spirit Eg: Changes that will give renewed vitality to our democracy

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19
Q

fierce

A

having or displaying an intense or ferocious aggressiveness. “the tiger is the largest member of the cat family and a fierce predator” synonyms: ferocious, savage, vicious; More antonyms: gentle, tame, mild

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20
Q

mentality (n) /menˈtalədē/

A

way of thinking intelligence

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21
Q

retaliate (v) /rəˈtalēˌāt/

A

respond fight back, strike back repay (an injury or insult) in kind

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22
Q

outrageous (adj) /outˈrājəs/

A

shocking, disgraceful very bold, eye-catching, startling

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23
Q

notion (n) /ˈnōSH(ə)n/

A

idea, belief, concept, conception impulse, whim, desire, wish

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24
Q

absurd (adj) /əbˈsərd,əbˈzərd/

A

wildly unreasonable, illogical, inappropriate preposterous, ridiculous, ludicrous, farcical

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25
stagnant (adj) /ˈstaɡnənt/
slow-moving, slow, sluggish, inactive
26
erode (v) /əˈrōd/
gradually wear away/destroyed
27
bureaucracy (n) /byo͝oˈräkrəsē/
red tape rules and regulations --\> civil service
28
compatible (adj) /kəmˈpadəb(ə)l/
well suited well matched consistent reconcilable
29
heed (v) /hēd/
pay attention to take notice of notice
30
enrage (v) /inˈrāj,enˈrāj/
make very angry anger inflame
31
humility (n) /(h)yo͞oˈmilədē/
modesty humbleness
32
curiosity /ˌkyo͝orēˈäsədē/
a strong desire to know or learn something interest spirit of inquiry
33
sacrifice /ˈsakrəˌfīs/
offer or kill as a religious sacrifice immolate, slaughter
34
roominess (n)
capaciousness, commodiousness, spaciousness
35
arrogance (n) /ˈerəɡəns/
self-importance egotism
36
ignorance (n) /ˈiɡnərəns/
incomprehension unawareness unconsciousness
37
amusement (n) /əˈmyo͞ozmənt/
entertainment pleasure leisure relaxation
38
regardless of
without regard or consideration for. "the allowance is paid regardless of age or income" irrespective of without regard to without reference to disregarding
39
parade
a public procession march cavalcade promenade
40
underdog (n) /ˈəndərˌdôɡ/
a competitor thought to have little chance of winning a fight or contest. weaker party, victim, loser
41
remedy (n) ˈremədē/
a medicine or treatment for a disease or injury. treatment, cure, medicine
42
surly (adj) /ˈsərlē/
bad-tempered and unfriendly
43
anecdote (n) /ˈanəkˌdōt/
story, tale, narrative
44
pander (v) (n) /ˈpandər/
(v) indulge, gratify, satisfy, cater to (n) a pimp - a person who assists the baser urges or evil designs of others
45
whim (n) /(h)wim/
impulse, urge, notion, fancy
46
tempt (v) /tem(p)t/
persuade, convince
47
crave (v) /krāv/
feel a powerful desire for (something) long for yearn for hunger for thirst for
48
intervention (n) /ˌin(t)ərˈven(t)SH(ə)n/
the action or process of intervening involvement, intercession, interceding, interposition
49
gratification (n) - gratify (v) /ˌɡradəfəˈkāSH(ə)n/
satisfaction, fulfilment, indulgence, relief
50
ruthless (adj) /ˈro͞oTHləs/
having or showing no pity or compassion for others. "a ruthless manipulator" cruel
51
subsequent (adj) /ˈsəbsəkwənt/
following, ensuring, succeeding
52
solicit (v) /səˈlisit/
request, apply for, seek
53
firsthand (adj,adv) /ˌfərstˈhand/
direct, immediate, personal, hands-on
54
fetch (v) (n) /feCH/
(v) get, go for, summon (n) a contrivance, dodge, or trick.
55
correlate (v) /ˈkôrəˌlāt/
correspond, agree, connect
56
fistfight (n) /ˈfistfīt/
a fight with bare fists.
57
anticipate (v) /anˈtisəˌpāt/
expect, foresee, predict
58
frenzied (adj) /ˈfrenzēd/
wildly excited or uncontrolled. wild, fraught
59
nuances (n,v) /ˈn(y)o͞oˌäns/
n: shade v: give nuances to
60
facilitate (v) /fəˈsiləˌtāt/
make (an action or process) easy or easier ease, make possible, make smooth
61
mitigate (v) /ˈmidəˌɡāt/
reduce, diminish, lessen, weaken
62
defective product
an imperfection in a product that has a manufacturing or design defect, or is faulty because of inadequate instructions or warnings. A product is in a defective condition if it is unreasonably dangerous to the user or to consumer who purchases the product and causes physical harm.
63
micromanage (v) /ˈmīkrōmanij/
control every part, however small, of (an enterprise or activity). "he did not want to give the impression that he was micromanaging the war"
64
sequence (n) /ˈsēkwəns/
order, course, series, chain
65
unleash (v) /ˌənˈlēSH/
let loose, release, free
66
streamline (v) (n) (adj) /ˈstrēmˌlīn/
v: smooth, sleek, elegant, efficient, smooth-running n:
67
deviation (n) /ˌdēvēˈāSH(ə)n/
a temporary departure from the main subject in speech or writing. digression, departure, deflection
68
ritual (n) (adj) /ˈriCH(o͞o)əl/
ceremony observance
69
expedite (v) /ˈekspəˌdīt/
speed up accelerate hurry hasten
70
miserable (adj) /ˈmiz(ə)rəb(ə)l/
unhappy, sad, sorrowful, gloomy
71
articulate adj: /ärˈtikyələt/ v: /ärˈtikyəˌlāt/
adj: fluent, effective, communicative v: express, voice
72
flaw (n,v) /flô/
n: a mark, fault, blemish, imperfection v: weaken, invalidate (something)
73
churn (n) (v) /CHərn/
a machine or container in which butter is made by agitating milk or cream. stir, beat, whisk
74
rigorously (adv) /ˈriɡ(ə)rəslē/
in an extremely thorough and careful way
75
ensemble (n) /änˈsämbəl/
group, band, combo, orchestra, whole
76
amine (n) /əˈmēn,ˈaˌmēn/
an organic compound derived from ammonia by replacement of one or more hydrogen atoms by organic groups.
77
impeccably
a
78
energetic
b