Product and Service Design

Question 1

Elements of design mix

Answer 1

Function
Aesthetics
Economic manufacture

Question 2

What is design mix?

Answer 2

Refers to the way in which all aspects of a product design are considered

Question 3

What is marketing mix?

Answer 3

The combination of factors to help the business to take into account customer needs when selling a product 
Product 
Promotion 
Price 
Place

Question 4

Function - design mix

Answer 4

• the way a product works
• does it do what it needs to do?
• is the product reliable?

Question 5

Economic manufacture- design mix

Answer 5

• the cost of producing the product
• does the design allow the product to be made and sold profitably?
• how much value is added during the production process?

Question 6

Aesthetics - design mix

Answer 6

• how the product appeals to the customer in terms of how it looks
• based on subjective judgement of customer
• a popular way to differentiate a product

Question 7

Difference between customer and consumer

Answer 7

Customer- person who buys the product

Consumer- person who uses the product

Question 8

Difference between product and service

Answer 8

Product- tangible

Service- intangible (haircut, mobile phone service)

Question 9

How design mix is changing to reflect social trends

Answer 9

Resource depletion
Recycling
Waste minimisation
Ethical sourcing

Question 10

Waste minimisation

Answer 10

Reduce waste e.g use reusable bags instead of plastic bags or reusing razor by changing blades

Question 11

Ethical sourcing

Answer 11

Not wasting resources or damaging lives of employees

Question 12

Recycling

Answer 12

Parts are reused

E.g card, plastic

Question 13

Resource depletion

Answer 13

Sustainability- making a product without affecting the long term supplies of the inputs into the product

Question 14

To address sustainability, product design needs to consider a variety of environmental issues:

Answer 14

• use of raw materials, water or other resources (inputs)
• energy use and its impact on climate change
• waste and pollution produced by business
• the impact the business has on employees and the local, wider and international community

Question 15

Advantages for business becoming more sustainable and ethical

Answer 15

• better brand reputation
• not wasting resources
• not damaging employees lives
• save the environment
• long term solution
• widens target market
• charge premium prices

Question 16

Negatives for business becoming more sustainable and ethical

Answer 16

• increases costs
• chance for no monetary return
• decrease target market due to change in function
• can lose out to first moved advantage