Product

Question 1

State the marketing mix.

Answer 1

1. Product
2. Price
3. Place
4. Promotion

Question 2

What is a product?

Answer 2

A product is anything that a business offers to satisfy customers’ needs and wants. Products may be goods, services or a combination of both.

Question 3

State 3 product features that appeals to customers.

Answer 3

1. Branding
2. Packaging
3. Support services

Question 4

What is branding?

Answer 4

Branding is the use of a name, term, symbol, design or a combination of these to identify a product.

Question 5

State 3 reasons why branding is important in the customer perspective.

Answer 5

1. A brand is a promise of value.
2. A brand makes shopping more efficient.
3. A brand is a status symbol and a reflection of personal choice.

Question 6

State 2 reasons why branding is important in the business perspective.

Answer 6

1. Helps to build customer loyalty

2. Makes it easier for a business to introduce new products to its customers.

Question 7

What is packaging?

Answer 7

Packaging is how a product is packed, including the container or wrapper for a product.

Question 8

List three information that can be found on the container or wrapper of a product?

Answer 8

1. Label
2. Description of the product
3. Instructions on how to use the product

Question 9

What are the 6 uses of packaging?

Answer 9

1. Promotes image of brand
2. Protects and contains
3. Makes products easier and/or safer to use
4. Saves space and is easier to handle
5. Prevents spoilage
6. Prevents shoplifting