Product Flashcards
1
Q
Define product
A
Good or service where both tangible and intangible attributes satisfy customers e.g. packaging, colour and size options
2
Q
Service offerings?
A
Financing, delivery, maintenance repair
3
Q
Intangible
A
Brand image, quality, prestige, reputation
4
Q
Total product concept
A
Tangible, service offerings, intangible
5
Q
Product line
A
group of closely related products
6
Q
Branding
A
Brand name, trade mark, brand mark
