ProdBOK Flashcards
1
Q
Product Management Lifecycle
A
- conceive
- plan
- develop
- qualify
- launch
- deliver
- retire
2
Q
PMF
A
Product Management Framework
3
Q
AIPMM
A
Association of International Product Marketing and Management
4
Q
Porter’s 5 forces
A
- Entry
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of substitution
- Industry rivalry
5
Q
Strategy
A
envisioning a desired outcome, charting an efficient course to achieve this objective, and aligning to that course of action as long as it makes sense to do so.
6
Q
Types of innovation
A
- product
- process
- marketing
- organizational
7
Q
Fuzzy front end
A
Period between when an opportunity for a new product is first considered, and when the product idea is judged ready to enter “formal” development.
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