Proctor Exam Flashcards
1/ (# of Points earned Per $1 of Coin-In)(# of Points Required to Redeem $1 of Value) (House Value) X 100
Percentage of Theo
A measure of how many of your better players are using your players club when playing.
Carded Coin-In
The concept of Lifetime Average Worth posits
A Player’s value to the casino will always be greater when viewed over a longer period of time
When a customer recommends a casino establishment to a friend or acquaintance.
Referral
ADT or 40% of Average Actual Win (Whichever is Greater).
ADW
Average daily worth
A measure of how many of your customers are using your players club when playing
Carded Headcount
A term that represents wagers made through a slot or video poker device
Coin-In
Player Theoretical X Reinvestment %
Offer Value
In Poker, the sum of money a player exchanges for chips
Buy-In
Cost of Benefit / Theoretical Win X 100
Player Reinvestment Percentage
Revenue / Cost of Goods X 100
ROI
REturn On Investment
______ are tied to reinvestment rates based on the nature of the offer, the strategy behind it, and other factors such as market stability, competitiveness, etc.
Direct Mail Offers
1/ (# of Points earned Per $1 of Coin-In)(# of Points Required to Redeem $1 of Value) X 100
Percentage of Coin-In
Mathematical winning edge that the casino gives itself by manipulating the rules of the games to ensure profitability.
House Advantage
Wager X Decisions
Handle
Coin-In - (Coin-Out + Jackpots)
Actual Win
A mathematical form that lays out all associated costs of an event, and determines the necessary revenue that needs to be generated in order to achieve an acceptable rate of return
Pro Forma
The most effective determinant of responsive to direct mail.
Recency
Provide the dollar value, based upon the length of time a player plays, the speed at which they play, the selected machine or live game and the hold percent of the game played.
Player Tracking
Actual / Theoretical Win - Cost of Goods
Player Profitability