PROCESS OF COMMUNICATION AND COMMUNICATION MODELS Flashcards
Linear form or a One-way Communication Model?
Shannon & Weaver Model
This communication model is concerned with the function of gatekeepers or intermediaries in the communication process. This paradigm is commonly used in mass communication.
Gatekeeper/ Intermediary
They have the ability to interfere with messages with messages or prevent them from reaching a certain audience.
Gatekeepers / Intermediaries
8 COMPONENTS OF THE SHANNON & WEAVER MODEL?
- Information Source 2. Message 3. Transmitter 4. Signal 5. Channel 6. Noise 7. Receiver 8. Destination
The information being sent (SHANNON&WEAVER)
Message
It describes how a signal travels via channels, gestures, and sound. (SHANNON&WEAVER)
Signal
Consists of the air channel for producing sound and the light channel for producing gestures. (SHANNON&WEAVER)
Second-Layer Noises
The information the speaker wishes to convey. (PROCESS OF COMMUNICATION)
Message
What is Communication?
To share thoughts, impart information, persuade others of our beliefs, and show love and affection.
3 VARIATIONS OF FEEBACK?
Positive, Ambiguous, Negative
It becomes the information source. (INTERACTIVE MODEL)
The Source of Feedback
Inspires or encourages others. These are encouraging remarks that will support you in achieving a certain goal or set of goals for your present activities and aspirations for the future.
To motivate
It is any additional signal that filters or complicates the transmitted signal. May also refer to the problem the communicator or their environment may have that hinders effective listening. (SHANNON&WEAVER)
Noise
It can take the form of a message or a collection of messages (INTERACTIVE MODEL)
Feedback
In face-to-face communication, it may be a set of ears or eyes. If it is a phone conversation, it is the phone. If it is in a television broadcast, it is the TV. (SHANNON&WEAVER)
Receiver