Problems Of Entering International Markets Flashcards
1
Q
2
A
Established competition
Barriers to entry
Increased spending to get brand awareness
2
Q
3
A
Logistical problems
Infrastructure, reliable energy
High fixed costs
3
Q
4
A
Exchange rate fluctuations
Local currency
Receive less than expected
Insurance from banks means higher fists cots
4
Q
5
A
Legal barriers/corruption
Protectionism
Joint ventures - probs
5
Q
1
A
Cultural differences
Need o adapt marketing mix
Higher unit costs
