Problem 6 - Judgement And Decision Making Flashcards
1
Q
Judgement
A
- involves decising on the likelihood of various events using incomplete information.
- accuracy matters
2
Q
Decision making
A
- involves selecting one option from several possibilities.
- important matters
3
Q
Problem solving
A
- generate own solutions rather than choose
4
Q
Decision quality
A
Consequences:
- a decision can be good given the information available at the time even if its consequences are poor
5
Q
Bayesian inference
A
- two possible subjective beliefs and new data changes the subjective probability of each hypothesis being correct.
- probability of observing the data, D, if hypothesis A is correct: p(D/HA)
6
Q
Neglecting base rates
A
- individuals should take into account the base-rat information (relative frequency of an event for a population) but its usually ignored.
7
Q
Heeding base rates
A
- causal knowledge allows us to make accurate judgements using base rate information sometimes.
- people use base rate when motivated to do so.
8
Q
Heuristics
A
- strategies that ignore part of the information, with the goal of making decision quickly, frugally and/or accurately.
- reduces effort associated with cognitive tasks
9
Q
Availability heuristic
A
- the frequencies of events can be estimated by how easy/hard it is to retrieve the event from memory
- based on own experiences (media, affect heuristics (emotions) etc).
- typically accurate as long as its correlated with true, objective frequency.
10
Q
Availability heuristic: factors that can bias availability
A
- Recency and vailability: recent events more available.
- Familiarity and availability: familiar events distorts the frequency estimation.
11
Q
Availability heuristic: overcoming the biases
A
- using system 2 processing/thinking
12
Q
Availability heuristic: consequences
A
Illusory correlations:
- deceptive/unreal correlation of two variables that doesn’t exist.
13
Q
Representativeness heuristic
A
- deciding an object or person belongs to a category because its typical of that category.
- we judge according to similarity and generation of salient features
- its used because it easy, works, relies on anecdotal evidence and doesn’t understand the concept of base rates.
14
Q
Availability heuristic VS representativeness heuristic
A
- Availability: we are given a category => we must recall the specific example
- Representativeness: we are given an example => we must decide if its similar to the general category it represents.
15
Q
Anchoring-and-adjustment heuristic
A
- initial estimate (anchor) is used and adjusted to produce final estimate (the adjustment is usually insufficient).
- leads to reasonable answers
- people rely too heavily on the anchor and make small adjustments.
- top-down processing
- powerful
- anchor restricts relevant information in memory.