Privacy, Customer Feedback & Permission Marketing

Question 1

How can you increase trust between online companies and customers?

Answer 1

Offer assurances of confidentiality

Build learning relationships based on trust

Question 2

What are the four types of mass customization?

Answer 2

Adaptive customization: standard but customizable product customer alter themselves
Cosmetic customization: standard product presented different to different customers
Collaborative customization: customized product that results from individual customer dialogues
Transparent customization: customized product offered without the customer necessarily knowing about it

Question 3

How can you customize standardized products and services?

Answer 3

You can customize everything related to the product: 
Packaging
Delivery and logistics 
Payment terms 
Configuring product or service around it

Question 4

How do you develop a good privacy pledge?

Answer 4

Itemize the kind of information to collect
Specify how this information will be used
Specify how it will never be used
State the benefits a customer can expect as a result of his information being used