Principles of Marketing Chapter 4, 5, 6 Flashcards
1
Q
Customer insights
A
Fresh understanding of customer and the marketplace derived from marketing information that become the basic for creating customer value and relation ship
2
Q
Marketing information system
A
People and procedure dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insight.
3
Q
Internet database
A
Electronic collections of consumer and market information obtained from data source within the company network
4
Q
Competitive marketing intelligence
A
The systematic collection and analysis of publicly available information about consumer, competitors and developments in the marketing environment.
