Principles of Marketing

Question 1

Microenvironment

Answer 1

Directly affects the company includes suppliers, customers, competitors,etc.

Question 2

Macroenviroment

Answer 2

Larger societal forces such as economic, demographic, technological and cultural trends.

Question 3

The Microenvironment ( Internal & External Stakeholders)

Answer 3

Company, Suppliers , Marketing Intermediaries , Customers , Competitors , Publics.

Question 4

Company

Answer 4

Internal environment , including employees and leadership.

Question 5

Suppliers

Answer 5

Provide necessary resources for production and service.

Question 5

Marketing Intermediaries

Answer 5

Help distribute and sell products (eg,, retailers, wholesalers)

Question 6

Customers

Answer 6

Core focus of Marketing efforts; businesses must understand customer needs

Question 7

Competitors

Answer 7

Companies must differentiate and offer superior value

Question 8

Publics

Answer 8

Any group that has an interest in or impact on the company’s success(media, government , etc.).

Question 9

Macroenvironment (External Forces beyond Control)

Answer 9

Demographic trends
Economic Environment
Natural Environment
Technological Environment
Political & Legal Environment
Cultural Environment

Question 10

Demographic trends

Answer 10

Population size, age distribution, cultural diversity, etc..

Question 11

Economic Environment

Answer 11

Consumer purchasing power, inflation, employment levels.

Question 12

Natural Environment

Answer 12

Sustainability concerns, resource availability, climate change

Question 13

Technological Environment

Answer 13

Innovation, automation , ecommerce, and digital transformation

Question 14

Political & Legal Environment

Answer 14

Regulations, trade policies, taxation, labor laws

Question 15

Cultural Environment

Answer 15

Societal values, attitudes and behaviors that influence consumer preferences.