Principles of Management - Supplementary Lecture Notes Flashcards
is defined as “the sum total of all
operations involved in the manufacture and
distribution of farm supplies; production
activities on the farm; and the storage,
processing, and distribution of farm commodities
and items made from them” (Davis & Goldberg
1957 as cited by Drilon 1977)
Agribusiness
Agribusiness is defined as “the sum total of all
operations involved in the manufacture and
distribution of farm supplies; production
activities on the farm; and the storage,
processing, and distribution of farm commodities
and items made from them”
(Davis & Goldberg
1957 as cited by Drilon 1977)
The Agribusiness Sector
Agriculture Sector
commercial/service sector
Industrial Sector
sector (including the forestry
and fishery)
Agriculture Sector
which is
composed of manufacturers or suppliers of inputs
(i.e., for the farm, processing plants, and the
marketing firms) and processors of farm products;
and
Industrial Sector
that
provides transport or distribution, financing, and
other services.
commercial/service sector
Agribusiness is also described as an
open system.
The Agribusiness System
Input
Subsystem
Production
Subsystem
Processing
Subsystem
Marketing
Subsystem
Consumers
Subsystem
is the ability of an individual to perceive the
kind of products or services that others need and to deliver
these at the right time, to the right place, to the right people at
the right price.
Entrepreneurship
is the process of doing something different
to create wealth for the individual and to add value to society.”
Entrepreneurship
is the process of creating something new
with value by devoting the necessary time and effort,
assuming the accompanying financial, psychic and social
risks, and receiving the resulting rewards of monetary and
personal satisfaction and independence
Entrepreneurship
ENTREPRENEUR’S BENEFIT
Profit
Self – Employment
Capital Build-up Formation
Up-liftment of Social Status
refers to the
innovation in the agribusiness sector (including all of
its sub-sectors) for the purpose of creating
opportunities that could lead to increase investments
thus initiating economic growth under the conditions
of risk and uncertainty
Agribusiness Entrepreneurship
Agribusiness in essence blank where an entrepreneur normally
engaged himself / herself in either on-farm or off-farm
activities…
Agricultural
Entrepreneurship
drw THE MANAGEMENT SYSTEM
as an integrating process by which authorized
individuals create, maintain, and operate an organization in
the selection and accomplishment of its aims
Management
this definition stresses teamwork,
delegation and results
Management is getting things done through other
people –
– This
definition recognizes the presence of intuitive,
subjective skills in the management process and
the growing importance of verified knowledge as
a guide to managerial decisions and action
Management is partly an art and science
this implies that a that a teachable body
of knowledge is incorporated into the curricula of
schools, colleges and technical institutions. It
includes the possibilities for the development of
management as a profession.
Management is an academic and professional
discipline –
used to refer to the
entire management group of an organization
Management as a collective noun
is the performance of the critical
functions essential to the success of an organization
Management
Management of an Agribusiness related
enterprise…
AGRIBUSINESS MANAGEMENT
The functions of manager can be classified into five broad
areas:
planning, organizing, staffing, directing and
controlling.
This refers to the process of determining where
the organization is at present, setting the direction an
organization would like to take in the future, and knowing
the means to reach that direction.
Planning.
1) assessment of the environment in terms of
opportunities and threats for the firm;
2) evaluation of the firm’s strengths and weaknesses
matching the firm’s strengths and weaknesses with its
opportunities and threats;
Planning.
3) setting of objectives for attaining those opportunities
available for the firm;
4) formulation and selection of alternative courses of
action; and
5) preparation of action plans and budgets.
Planning.
Planning Process Flow Plan
Identify needs
and wants of
consumers/cust
omer
Generate ideas
& identify
business
opportunities
Informal
Screening
Select the
business you
want to get into
Analyze the
situation using in SWOT & value
analysis
Prepare detailed
Business Plan
is the process of breaking down the strategies
identified in planning into tasks, assigning these tasks to
persons or groups, and coordinating the various employee or
departmental efforts to ensure maximum effectiveness and
efficiency.
Organizing
is facilitated by creating a suitable balance
structure (for maintaining order in the organization) and
decentralization of authority (for increasing people’s
motivation to perform)
Organizing
. It refers to the process of recruiting,
selecting, training and developing human resources in
the organization.
Staffing
this is the process of influencing the
employees to works for the achievement of the
organizational goals.
Directing.
need to have a good understanding of
human behavior, particularly the nature of human
motivation, leadership, interpersonal communication,
and group behavior.
Managers
The process of controlling generally involves
the following:
Controlling.
- FARM PRODUCTS
More Perishable
Bulky
Quality Variations
Seasonal
Geographic Concentration
Natural
- FARM INPUTS
Reliability
User-friendly & safety
Economy in application / usage
Environment-friendly
Availability
PROCESSED FARM PRODUCT
Consistent Quality
Reasonably Adulterated
Clean
Functional Packaging
Retention of natural flavor or texture or strength
in its broadest sense, refers to the
consumers and customers for the goods and services
produced by an enterprise.
The Market,
It also refers to the place or location where exchange of
goods and services take place.
The Market,
There exists what known as 000 It follows
then that the market dictates what goods and/or services
a firm produces.
market demand.
Consequently, thebecomes the principal source
of earnings in a business.
market
is defined as all activities involved
in providing customer satisfaction by facilitating
the exchange of goods and services from where
they are produced to the ultimate consumers.
MARKETING
FARM PRODUCT MARKETING DECISIONS
What to produce & How to prepare it for sale?
When & where to sell?
What Marketing Tasks should be done by the farmer
and a collective group?
What can be done to expand markets?
Which Marketing arrangements are desirable?
What changes are necessary to correct undesirable
practices?
is a social and managerial
process by which individuals and groups obtain
what they NEED and WANT through creating and
exchanging products and value with others
MARKETING
MARKETING is a social and managerial
process by which individuals and groups obtain
what they 0000 through creating and
exchanging products and value with others
NEED and WANT
NOTE:
It is
certainly pointless to make products that
nobody will buy.
Product designs and quality standards
should be based or be guided by
market
wants.
Product designs and quality standards
should be based or be guided by market
wants. It should pass the market test of:
“Will buyers purchase my product in
sufficient quantities and at
reasonable price to enable me to
gain profit?”
You must have a that
would make the market patronize your product or go to
your store rather than those of your competitors.
MARKETING STRATEGY or PLAN
This involves a set of activities called which is one of the major functions in an
enterprise.
“Marketing
Management”
is defined as the
analysis, planning, implementation, and control of
programs designed to bring about desired
exchange with target markets for the purpose of
personal or mutual gain.
MARKETING MANAGEMENT
MARKETING MANAGEMENT is defined as the
analysis, planning, implementation, and control of
programs designed to bring about desired
exchange with target markets for the purpose of
personal or mutual gain.
(Philip Kotler)
has the task of
influencing the level, timing, and composition of demand in a
way that will help the organization or project achieve its
objectives.
MARKETING MANAGEMENT
NOTE: “” is essentially -
Demand Management
Marketing Management
“Marketing Management” is essentially -
Demand Management
BUYING BEHAVIOR
Feeling A Need
Information Search
Purchase Decision
Use of the Product
After-purchase Feelings
Knowing that the prospective
customers and consumers or market are
numerous and have varied buying motives
and habits, market professionals have found
it helpful to classify the market is known as
Market Segmentation.
The Market Can Be Classified According To:
Income: High, Middle, And Low
Age: Infants (1 day to below 2 years old); pre-
schoolers (2-6 years old); grade-schoolers (7-12
years); teenagers (13-19); young professionals
(20-39); and adult professionals (40-59); senior
citizens (60 and above)
Gender: Male and Female
Educational Attainment: no education;
elementary; high school; college; graduate
school
The Market Can Be Classified According To:
Socio-Cultural Background: according to race
or ethnic background, religion, etc.
Geographical location: according to rural or
urban location; town, province, region or
specific location in the world;
By occupation: farmers, teachers, bank
executives, musicians, engineers, etc;
Others