Principles of Graphic Design Flashcards
MCQ Section 1
What is Symmetrical Balance?
A form of balance where elements are arranged evenly around a central axis.
Define Asymmetrical Balance.
A balance that requires counterweighted elements to achieve visual stability.
What does Unity (Coherence) refer to in design?
The consistency and coherence of elements in a design, making them appear related.
How can a design challenge the logic of unity?
By subverting expectations and familiar rules of presentation.
What is Visual Hierarchy?
The arrangement of design elements to guide viewer attention in order of importance.
List the factors that can create emphasis in design.
- Positioning in layout
- Shape
- Colour
- Contrast
What does Proportion refer to in design?
The relationship in size between different elements in a design.
Explain the concept of Harmony in visual design.
Occurs when all elements in a composition serve to deliver its message clearly.
What is Contrast in graphic design?
The arrangement of elements to create differences in visual experience.
Define Emphasis in graphic design.
The technique of drawing attention to specific elements.
What is Repetition in graphic design?
The use of repeated elements to create patterns and visual comfort.
How does Movement function in design?
By guiding the viewer’s eye to discover relationships between elements.
What is Composition in graphic design?
The organization of elements within a design.
Define Focal Point.
The primary element within a design that commands the viewer’s attention.
What is Gridding?
The management of layout using geometric lines and patterns.
Describe the Rule of Thirds.
Dividing the canvas into three segments both vertically and horizontally.
What is a Horizon Line in design?
A line indicating the space where focal points are often located.
Explain the Figure and Ground principle.
The relationship between foreground elements and their background.
What is Negative Space?
The blank space in the background of a design that contributes to its overall composition.
Define Depth of Field.
Using dimensionality and perspective to emphasize focal points.
What are Flat Colours?
Solid colours without texture, shading, or gradations.
What is Scale in design?
The relative size of elements that creates a visual hierarchy.
How do Leading Lines function in a design?
They draw attention to focal points and create a sense of movement.
What does reappropriation refer to in graphic design?
Taking elements from mainstream culture and re-inserting them into peripheral or vice versa.
re (inserting into peripheral) appropriation (taking elements from culture
