Primary Data

Question 1

overview

Answer 1

Primary data is information that has been collected by the sociologists themselves for their own purposes.

Question 2

advantages

Answer 2

✓ Control over the research – the sociologist has complete control of their investigation, which means they can collect the information they want rather than using existing information that may not be completely relevant.
✓ Original data – often no secondary data exists on a particular issue, which means that the sociologist has no choice but to undertake their own research study.

Question 3

Disadvantages

Answer 3

Cost & time – sociologists may not be able to carry out their own research investigation because doing so can be time-consuming & costly