primary ans secondary research Flashcards
What’s market research?
The collections of data on customer habits to help decision-
making in marketing
What’s target market?
Group of customers to whom a business aims to sell its
products/services. This may also be other businesses as well as consumers
what’s primary research
Data that is collected first hand, often in the form of
questionnaires, interviews and focus groups.
what’s secondary research
The collection of data using research and information provided by
others e.g. magazines, internet etc.
what’s a focus group
a small group of people are asked to use a product or think about an advertisement and to give their opinion
example of primary research methods
questionnaire , interview , trailing ,focus groups , survey and polls
what an advantage of doing a questionnaire as a primary research method
cheap to carry out
easy to target customers
disadvantages of using questionnaires as a primary research method
people may not understand the questions
people may not answer the question as people may not be interested in the product so may answer dishonestly or not at all
advantage of a interview as a primary research method
the questions can be explained
and the customers can ask questions
it is way to target certain types of consumers
disadvantage of using interview as a primary research method
this an expensive method
not eveyone likes being interviewed
Advantage of a focus group as a primary research method
The people chosen will be representative of potential customers
details feedback can be obtained
disadvantages of focus groups as a primary research
it will only be a small group. It is usually costly to carry out. It’s hard to arrange a time when everyone’s available.
advantages of trials as a primary research method
A good way to see if the product is what people want it reduces the risk involved in producing large quantities
disadvantage of trials as a primary research method
The people or area tested must be representative of the total market otherwise the finding will not help the business
what is a questionnaire
a set of questions set out to selective people in the post or online or on the street
