Primary and secondary data

Question 1

What is primary date?

Answer 1

• Original data that has been collected from the researcher specifically for that study.
• Its data that has been collected first hand from the participants themselves either through a questionnaire, observation or experiments.

Question 2

Strengths of primary data

Answer 2

• Autentic data
• Collected with a soul purpose of being a specific investigation
• Designed to target the information that is required
• High levels of controles
• Less time waisted on irrelevant data

Question 3

Weakness of primary data

Answer 3

• Time and effort
• Expensive
• Therefore, in comparison to primary data, secondary data which already exists can save time, effort and resources.

Question 4

What is secondary data?

Answer 4

• Data that was collected by someone other than the researcher
• This includes data that already exists and has been examined.

Question 5

Strength of secondary data

Answer 5

• Less time consuming and less expensive to collect
• This means that researchers can find information they desire with very little effort
• Much easier when compared to primary data

Question 6

Weakness of secondary data

Answer 6

• Concerns over accuracy
• vulnerability in the quality of the data: might seem okay at first but then turn out to be incomplete /outdated or just not useful.
• Meaning that much of the data might be of n0 value or irrelevant.