Pride - Context Flashcards
What type of magazine is Pride?
Pride is a UK monthly women’s lifestyle magazine that targets women of colour.
How long has Pride been in circulation?
Pride has been in publication since 1990.
What is the circulation of Pride?
Pride has a circulation of over 30 000 copies per month and a readership of over 146 000.
Which company distributes Pride?
Pride is distributed in the UK by COMAG, part of Condé Nast.
What target audience does Pride get mistaken for?
It’s easy to see how people may mistake Pride
for a gay magazine, as this word has become
synonymous with the gay community over
recent decades. In fact, the modern gay
movement has its roots in the black liberation
movement of the 1960s with Gay Pride
borrowing its name from Black Pride.
When did fashion magazines overtake ones focused on homemaking?
In the 1950s and 60s, women’s magazines moved
away from articles on homemaking and moved
towards articles on beauty. Fashion also moved up
the agenda, with less about how to make it and more
about how to wear it. So, with consumption at the
top of the agenda, readers were being reminded
that they should look and feel the best they could
and the best way to achieve this was by purchasing
the latest cosmetics and hair care advertised within
the magazine’s pages. This is still very much the
case today and is evident in this magazine.
Which is the main aspect of the Uses and Gratifications that can be applied to Pride?
The ‘Uses and Gratifications Model’ suggests that
audiences interact with texts for different reasons:
information, personal identity, social interaction and
entertainment. Although all of these reasons could
be argued for why Pride has such high readership
figures, arguably the personal identity aspect is probably the main one. In fact, its unique selling
point is that it is the only black media company
that still remains in black British ownership.
How can the ‘Black Lives Matter’ movement be linked to Pride?
Black Lives Matter (BLM) is an international activist movement which originated in the African
American community. It campaigns against
violence and systematic racism towards black
people. The movement started in 2013, with the
spread of the hashtag #blacklivesmatter after the
controversial acquittal of George Zimmerman in
the shooting of Trayvon Martin. It then became
nationally recognized through social media and
street demonstrations following two more black
deaths in 2014. The dominance of this movement
on social media may possibly have something
to do with the huge number of twitter followers
and Facebook likes Pride magazine now has.
According to their website, they have 300% more
followers and likes than any other title in the ethnic
market
What decade did The Civil Rights movements take place in?
Around the time of The Civil Rights Movement of
the 1960s, Black Pride was a response to dominant
white cultures and ideologies that encouraged
black people to celebrate black culture and embrace
their African heritage.
Who is the cover star of the sample text of Pride?
The cover star is Naomi Harris. The cover line, “Bond And Beyond”, suggests that her role as Eve Moneypenny in the Bond film was a defining role for her, and her career has continued to improve ever since. However, it’s argued that her defining role was in fact Tia Dalma in Pirates of the Caribbean. Perhaps though, this image of her as a voodoo witch doesn’t fit with the mainstream ideals of feminine beauty. Whereas Bond females have certain attributes associated with them – those of beauty, femininity and overt sexuality.
