pricing strategies Flashcards
1
Q
price skimming
A
launching a new product at a high price while the product is unique
new
2
Q
penetration pricing
A
launching a new product at a very low price to entice the customers to try it
new
3
Q
cost plus
A
using the cost of production to decide a price for the product to ensure profit
existing product
4
Q
predatory
A
setting a price lower enough to force a compeittor out of business - often for smaller local firms - illegal
existing
5
Q
cometitive
A
charging the price at average or with a discount to average the price in the market
6
Q
psychological
A
used to make find tuned deccisions on the price to charge for example prices arejust below major psychological levels
existing
