Pricing, Retailng & Distribution

Question 1

Pricing Strategies:

Answer 1

1) cost-plus pricing
2) target pricing
3) value/demand orientated price
4) penetration pricing
5) market skimming
6) psychological pricing
7) loss leader
8) going rate
9) destroyer/predatory pricing
10) influence of elasticity
11) marginal cost pricing

Question 2

What is distribution:

Answer 2

Getting the right product at the right place at the right time
Making products/services available

Question 3

Distribution variables

Answer 3

Length of distribution channels
Use of technology 
Locator of distribution 
Interaction between producer and consumer 
How the consumers access distribution

Question 4

Retailing 
Changes and Dynamics for:
Sport
Consumers 
Retailing

Answer 4

Sport:
Different types of sport
Equipment and product characteristics 
Style, fashion and design of clothing&footwear
Media coverage of sport and celebrities 
Consumers:
Generations and gender differences in attitude and behaviours
Participation rates in sport general
Retailing:
Concentration and specialisation
Segmentation of the market 
Concern for alignment with target segments