Pricing Flashcards
Which pricing strategy includes charging high prices when a product is first launched in order to maximise short-term profitability?
Market-skimming pricing
What pricing strategy involves charging low prices when a new product is launched in order to gain rapid acceptance of the product?
Penetration pricing
What pricing strategy involves using another product?
Complementary pricing
What pricing strategy involves setting a price based on cost differences between products and competitors prices?
Product-line pricing
What pricing strategy involves offering customers a low price is they purchase a particluar quantity of a product?
Volume-discounting pricing
What pricing strategy involves selling the same product at different prices in different markets?
Price-discrimination pricing
