Price, Supply and Demand Flashcards
Definition
Medium through which buyers and sellers come together to exchange goods and services
Types of Market
Goods
Factor - factors of products e.g land
Commodity - raw materials
Financial
B2B & B2C
B2B - Business to business
B2C - Business to consmumer
Demand
The extent to which consumers are willing and able to buy a good or service at any given price over a set period
Demand Curve
Usually slopes down. Movements along the curve are extensions and contractions.
Extension
Increase in demand where the price falls
Contraction
Decrease in demand where the price falls
Utility
Consumers want to maximise utility - the measurement of the amount of satisfaction a consumer gets from consuming a given good or service
Opportunity Cost
Inverse relationship between price and supply creates opportunity cost - the amount an individual has to give up to buy a good or service
Individual vs. Aggregate
Individual = demand for a specific product at one company Aggregate = demand for one product at any given price level in the whole market
Factors Affecting Demand
Price changes move you along the curve, changes in the factors move the curve left for a decrease and right for an increase
Factors Influencing Demand
Levels of Income
Market expectations (if price is expected to change in near future)
Size of the population
Competitor prices
Factors affecting market preferences (fashion, taste, if a good is inferior/normal)
Types of Good
Normal - demand increases as income does
Inferior - demand increases as income falls
Substitute - does the same job as another
Complimentary - usually bought with another
Total Consumer Expenditure
Price x quantity demanded
Giffen and Veblen Goods
Giffen - staple goods with no subs, if prices increase, even if price goes up, consumers have to buy them
Veblen - luxury/exclusive goods, for which demand increase as price does