Price Elasticity of Demand PED Flashcards
What is PED?
Measures the responsiveness of quantity demanded given a change in price
PED Equation
PED= %ΔQD/%ΔP
Is PED positive or negative?
ALWAYS Negative (law of demand - price goes up, quantity demanded goes down vice versa)
How to calculate %Δ?
Difference/Original X 100
Price Inelastic
<1
Price Elastic
> 1
Perfectly price inelastic
0
Perfectly price elastic
∞
Unitary price elastic
1
What does being price elastic mean?
Demand increases proportionately more to a change in price
What does being price inelastic mean?
Demand changes proportionately less to a change in price
Determinants of price elasticity of demand
SPLAT
Substitutes (no.)
Percentage of income
Luxury / Necessity
Addictive / Habit forming
Time period
When Demand is price ELASTIC, what happens to REVENUE with an INCREASE in price?
Price increase, Revenue Decrease
When Demand is price ELASTIC, what happens to REVENUE with an DECREASE in price?
Price decrease, Revenue increase
When Demand is price INELASTIC, what happens to REVENUE with an INCREASE in price?
Price increase, Revenue increase