Price Elasticity of Demand (PED) Flashcards
PED definition
Measures the responsiveness of quantity demanded given a change in price
PED equation
percentage change Qd / percentage change P
What is the value of PED always going to be
Negative
Due to Law of Demand
If price falls, demand increases and positive / negative = negative
If price rises, demand decreases and negative / positive = negative
PED value between -1 and infinity
Demand is price elastic
PED value that equals -1
Demand is unit price elastic
PED value between -1 and 0
Demand is price inelastic
PED value that equals infinity
Demand is perfectly price elastic
PED value that equals zero
Demand is perfectly price inelastic
Factors determining PED
S - substitutes (number of)
P - percentage of income
L - luxury / necessity
A - addictive
T - time period
Inelastic Demand
e.g. Oil
Few Substitutes
Small percentage of income
Necessity
Not addictive
(elastic is opposite)
Total Revenue equation
TR = price x quantity