Price Elasticity of Demand Flashcards
Formula
percentage change in quantity demanded / percentage change in price
Definition of PED
The responsiveness of demand to a change in price
3 exceptions where elasticity doesnt change along curve
Perfectly elastic (horizontal line) - PED = infinity Perfectly inelastic (vertical line) - PED = 0 Unitary elasticity (rectangular hyperbola) - PED = 1
When is a good elastic
PED greater than 1
When is a good inelastic
PED less than 1
Determinants of price elasticity of demand
Substitutes - more substitutes / closer substitutes makes an increase in elasticity
Percentage of income - low = inelastic, high = elastic
Luxury/necessity - necessity = inelastic, luxury = elastic
Addictive - more addictive = more elastic
Time period - more elastic in long run
Total revenue formula
TE = price x quantity purchased = TR
When will total revenue rise
When percentage change in price is higher than percentage change in demand (PED less than 1 so inelastic)
When will total revenue fall
When percentage change in price is lower than pc in demand (PED is greater than 1 so elastic)