Price Elasticity of Demand Flashcards
What is the equation of price elasticity of demand?
% change in quantity demanded divided by % change in price
What is the definition of price elasticity of demand?
The responsiveness of quantity demanded to a change in price of a good or service
PED = 0
Perfectly inelastic
What should a business do if the good is perfectly inelastic?
Charge as high a price as they wish
PED is between 1 and -1
Inelastic
What should firms do if the good is inelastic?
Raise prices to increase total revenue
When is YED inelastic?
Between 1 and -1
PED=1
Unitary elastic
What does unitary elastic mean?
Increasing or decreasing prices will lead to no change in revenue
When is PED unitary elastic?
PED=1
PED is less than -1 and greater than 1
Elastic
What should firms do if the good is elastic?
Lower prices to increase risk revenue
What PED is a good elastic?
Less than -1 and greater than 1
PED=〰
Perfectly elastic
What happens if a firm increases the price of a perfectly elastic good?
Demand would disappear