Price Elasticity of Demand Flashcards

PES=%change in qd/%change in price

1
Q

What is the Formula For Price Elasticity of Demand?

A

% change in the Quantity Demanded / % change in Price

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2
Q

What does PED measure?

A

PED measures how responsive quantity demanded is to changes in price i.e. how much does demand change when we change the price.

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3
Q

What are the Rules of PED?

A

=o - perfectly inelastic
<1 - price inelastic
>1 - price elastic
=1 - unitary elastic
The higher the number the more elastic the demand is.

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4
Q

Why is PED always negative?

A

it represents the inverse relationship between price and demand i.e. if prices rise then demand falls and vice verca. negatrive number shown as (-)

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5
Q

What is PED Affected by?

A
  • number of substiutes
  • time ( hte longer the time the more elastic)
  • how necessicary
  • Luxries and wants tend to be price elastic
  • % of customers income allocated to the good. higher % = more elastic demand
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6
Q

What are the uses for PED?

A

-helps firms determine the optimum price to change
-helps firms decide if they should increase or decrease the price
-use to calculate the impact of a change in price on revenue

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7
Q

What are the limitations of Price Elasticity of Demand?

A

-values based on estimates
-info becomes outdated
-other factors may shift the demand curve cancelling the QD affect
-Elasticity likely to change over time so only useful for short term

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