Price Elasticity of Demand Flashcards
PES=%change in qd/%change in price
What is the Formula For Price Elasticity of Demand?
% change in the Quantity Demanded / % change in Price
What does PED measure?
PED measures how responsive quantity demanded is to changes in price i.e. how much does demand change when we change the price.
What are the Rules of PED?
=o - perfectly inelastic
<1 - price inelastic
>1 - price elastic
=1 - unitary elastic
The higher the number the more elastic the demand is.
Why is PED always negative?
it represents the inverse relationship between price and demand i.e. if prices rise then demand falls and vice verca. negatrive number shown as (-)
What is PED Affected by?
- number of substiutes
- time ( hte longer the time the more elastic)
- how necessicary
- Luxries and wants tend to be price elastic
- % of customers income allocated to the good. higher % = more elastic demand
What are the uses for PED?
-helps firms determine the optimum price to change
-helps firms decide if they should increase or decrease the price
-use to calculate the impact of a change in price on revenue
What are the limitations of Price Elasticity of Demand?
-values based on estimates
-info becomes outdated
-other factors may shift the demand curve cancelling the QD affect
-Elasticity likely to change over time so only useful for short term