Price Elasticity Flashcards
Define price elasticity of demand
PED measures the responsiveness of a goods quantity demanded given a change in its price
What is the PED formula?
PED=
% change in QD / % change in price
If PED is > 1 then demand is price elastic
If PED is < 1 then demand is price inelastic
5 Factors affecting PED
Substitutes (no.)
Percentage of income
Luxury or necessity good
Addictive or habit good
Time period
How does number of substitutes affect PED
If price of one good increases, consumers are more likely to buy the cheaper substitute. Demand is price elastic
However, if the price of one good increases and there are no or few substitutes, consumers will have no choice but to pay the higher price of the good. Demand is price inelastic.
How does percentage of income affect PED
The larger proportion of income a good constitutes, the more responsive its consumers will be to changes in price. Demand is price elastic.
However if the good only requires a small proportion of income, consumers won’t be greatly responsive to changes in price. Demand is price inelastic.
How does luxury/ necessities affect PED
Demand for luxury items (TV, designer bags, etc) tends to be highly elastic as demand often changes due to changes in income and availability of less expensive substitutes. These are goods that are not required for survival.
However, demand for necessities (food, medicine, heating, etc) tend to be inelastic. This is because they are required for survival and consumers will continue to buy them regardless of price changes.
State and explain the acronym for PED pricing decisions
Elastic. Only. Irritate. Skin
Elastic
Opposite change
Inelastic
Same change
If demand is price elastic, consumers will be more responsive to changes in price. Thus if prices increase revenue will decrease. Likewise, if prices decrease revenue will increase (opposite change)
If demand is price inelastic, consumers will be less responsive to changes in price. If prices increase, revenue increases. Likewise if prices decrease revenue will also decrease (same change)
Define price elasticity of supply
PES measures the responsiveness of quantity supplied to a given price change
State the formula for PES
PES= % change in quantity supplied/
% in price
If PES is > 1…
Supply is price elastic
If PES is <1..
Supply is price inelastic
If PES is 0..
Supply is perfectly price inelastic
If PES is ♾️..
Supply is perfectly price elastic
If PES is 1..
Supply is unit price elastic
If PES is 1..
Supply is unit price elastic