Price discrimination Flashcards
What is price discrimination
When a firm charges different prices to different consumers for a identical good/service with no differences in cost of production
Conditions necessary for firms able to price discriminate
- Price making ability: they may need some type of monopoly power - Information; Separate market into different sections via price elasticity of demand e.g identify groups of consumers with price in elastic demand so they can charge higher prices and vice versa. -Prevent re-sale of a good
When does first degree discrimination occur?
Occurs when consumers are charged the exact price they are willing and able to pay for a good or service and therefore eroding all consumer surplus within a market and turning it into a monopoly profit.
Show 1st degree discriminatio on a graph
Consumer surplus is turned into monopoly profit as consumers are paying the exact amount they are willing and above to pay for a good or service
What is excess capacity pricing
This is where a firm with fixed capacity e.g a hotel, it makes no sense leaving any of the excess capacity idle. Therefore these companies may lower their prices last minute in order to contribute to their fixed costs.
Draw a diagram to explain the idea of second degree pricing when there is excess capacity
Companies have fixed cost they have to pay which is shown on their marginal costs curve.
- q cap is where marginal costs curve is at the point. Qcap is the capacity.