Price Discrimination Flashcards
Define price discrimination
Charging prices to different customers for the same product or service all the prices based on different willingness to pay
What are the conditions necessary for price discrimination?
Must be able to identify different groups of customers
Different customers must have different price elasticities of demand
Markets be able to prevent resale
Methods of price discrimination
Geographical
Time
Age of customers
Quantity bought
Define 1st° price discrimination
When discriminating phone can charge a separate price for each individual customer
Define 2nd° price discrimination
Charging different prices for different quantities such as quantity discounts for bulk purchases
Can there be consumer surplus in price discrimination
It depends, they can be in 2nd° price discrimination because you are buying in bulk
Define 3rd° price discrimination
When discriminating from controllers have a price for different groups of customers
What are advantages of price discrimination?
Profit maximises prices match characteristics of the market
Equitable
Lower price for some consumers
Increased sales leads to an increase in economies of scale
What are the disadvantages of price discrimination?
Loss in consumer surplus
Unequal
May be costly to implement