Price discrimination Flashcards
Price discrimination?
Charging different prices to different consumers based on their willingness to pay more or less
4 conditions needed for PD
Must be able to categorise/group consumers
Must be different elastics in demand
Separable markets
No resale
Purpose of PD?
Convert consumer surplus into supernormal profit
4 advantages of PD
Increased supply surplus
Can be equitable
Needed so companies can take losses in the long run
More R+D
4 disadvantages of PD
Loss of consumer surplus
Not always equitable
Administration costs DWL
Profits can finance predatory pricing
1st Degree?
(Perfect discrimination) when a firm changes a different price for every unit therefore all surplus is captured
2nd Degree?
(Quantitative discrimination) different price for different order sizes
3rd Degree?
(Qualitative) Different price by group