price determination in the competitive market Flashcards
demand
is when no one can be made better off without making
someone else worse off.
( if the price is lower the demand will increase)
expansion of demand.
when a higher price is qset a lower quantity will be demanded
what causes as shift in demand curve
what causes as shift in demand curve
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Population
The larger the population, the higher the demand. Changing
the structure of the population also affects demand, such as the distribution
of different age groups.
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Income.
w If consumers have more disposable income, they are able to afford
more goods, so demand increases. Also, a consumer’s wealth affects their
demand. Consumers generally spend more as they perceive their wealth to
increase. Likewise, consumers spend less when they believe their wealth will
decrease.
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Related goods
Related goods are substitutes or complements. A
substitute can replace another good, such as two different brands of TV. If
the price of the substitute falls, the quantity demanded of the original good
will fall because consumers will switch to the cheaper option. A complement
goes with another good, such as strawberries and cream. If the price of
strawberries increases, the demand for cream will fall because fewer people
will be buying strawberries, and hence fewer people will be buying cream.
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Advertising.
This will increase consumer loyalty to the good and increase
demand.
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Tastes and fashions.
The demand curve will also shift if consumer tastes
change. For example, the demand for physical books might fall, if consumers
start preferring to read e-books.
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Expectations
This is of future price changes. If speculators expect the
price of shares in a company to increase in the future, demand is likely to
increase in the present.
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Seasons.
Demand changes according to the season. For example, in the
summer, the demand for ice cream and sun lotions increases.
why is the demand curve downwards sloping
shows the inverse relationship between price and quantity.
The law of diminishing marginal utility
states that as an extra unit of the good is consumed, the benefit derived from consuming the good falls. therefore consumers are willing to pay less for the good
The law of diminishing marginal utility (EXAMPLE)
This can be explained using the example of chocolate. The first chocolate bar will
benefit the consumer more, because it satisfies more of their needs, and so the
consumer is willing to pay more for it. The second bar will satisfy the consumer less,
because they have less need for it, and the consumer will be willing to pay less for it.
Eventually the utility derived will become zero.
price elasticity of demand
the responsiveness of a change in demand to a change in price
formula for PED
PED = %change in quantity demanded/ %change in price
numerical value for elastic demand
> 1
numerical value for inelastic demand
<1
numerical value for a unitary elastic good
1
numerical value for a perfectly inelastic good
0
numerical value for a perfectly elastic good
infinite
factors that effects PED
necessity
substitutes
addictiveness/habitual consumption
proportion of income spent on the good
durability of the good
peak and off peak demand
necessities and the effect on PED
items such as bread or electricity will have relatively inelastic demand. this means that even if price increases significantly consumers will still demand bread and electricity
substitutes and the effect on PED
If the good has several substitutes, such as Android phones instead of iPhones, then
the demand is more price elastic. The elasticity can also change within markets. For
example, the market for bread is less elastic than the market for white bread.
Addictiveness or habitual consumption and the effect on PED
The demand for goods such as cigarettes is not sensitive to a change in price because
consumers become addicted to them, and therefore continue demanding the
cigarettes, even if the price increases