Price Determination In Competetive Markets Flashcards
Demand
•Quantity of good/service consumers are willing to pay for
Effective demand
•Desire to buy + ability to pay
Derived demand
•Demand for a factor of production (eg labour)
Law of demand
- Price fall = demand increase
* Price increase = demand fall
Shifts in demand
- changes in prices of substitutes
- changes in prices of compliments
- changes in real income
- effects of advertising
- seasonal factors
Supply
Quantity producer is willing and able to supply
Laws of supply
- Rise is price = increase in supply
* decrease in price = decrease in supply
Shifts in supply
- changes in production costs
- changes in technology
- subsidies and regulations
- number of producers in market
- change in price of substitute
Price Elasticity of Demand
Responsiveness of demand to change in price
Factors affecting PED
- Number of close substitutes
- degree of necessity
- % of consumer income spent on good
- time period allowed for price to change
Unitary elastic demand (PED=1)
- Change in price = proportionate change in demand
* total spending will remain same despite price
Price elasticity of supply (PES)
Responsiveness of supply to change in price
Factors affecting PES
- spare production capacity
- ease/cost of labour substitution
- production speed
Income elasticity of demand (IED)
Responsiveness of demand to change in income
Normal goods
- +ive IED
* rise in income =rice in demand