Price Determination In A Competitive Market Flashcards
What is a market?
A market is a place where consumers and sellers interact, in order to trade goods and services at a price level.
This can be either physical or e-commerce.
What is a competitive market?
A market where there is a large number of potential buyers and sellers, who are all individually powerless to influence the market price.
Equilibrium price is..
The price at which supply and demand are equal.
What is demand?
The quantity of a good or service that consumers are willing and able to buy at a given price, in a particular time period.
Effective demand is consumers desire..
..to buy a good, backed up by the ability to pay, rather than an unfulfilled want.
What is the law of demand?
The law of demand states the inverse relationship between price and quantity demanded.
Price increase= demand decrease
Price decrease= demand increase
Ceteris paribus is the assumption that..
All other things remain constant. When analysing a change in the economy we assume ceteris paribus.
Shifts ALONG the demand curve are caused by?
Price only
• An increase in price causes a contraction in demand.
• A decrease in price causes an extension in demand.
What are the 7 shifts OF the demand curve ( acronym)
PIRATES
Population and demographic
Income
Related goods- subs and complements
Advertising
Tastes and preferences
Expectations
Seasonal changes
What is disposable income and how does it shift demand?
Disposable incomes are individuals incomes after taxation, inflation and benefits have been deducted.
An increase in disposable incomes me people have more money left over to spend, resulting in a greater demand for good and services.
This can be shown by an outward shift of the demand curve from D1 to D2 resulting in an increase in quantity demand from Q1 to Q2.
Conversely, as disposable incomes decrease, people will have less to spend, so demand will shift to the left, causing a decrease in quantity demanded
How does taste, trends and preferences affect demand?
Societal changes, expectations and popularity can influence the demand for a good or service. For instance, when a new product becomes trendy or fashionable, people tend to conform to society’s changes in behaviour and demand the new product. Therefore, the demand curve will see a rightwards shift, causing an increase in quantity demanded.
How can population affect demand?
The size and demographics of a population can affect market demand. This is because a larger population generally increases demand as more people are available to purchase goods and services. Whereas a smaller population tends to decrease demand
• Changes in demographics such as an aging population, may increase the demand for healthcare products/services, shifting the demand curve to the right.
What are substitute goods and how do they affect demand?
Substitute goods are goods that are in competitive demand that can be used as an alternative for another good/service e.g Pepsi and coke
If the price of one good increases, demand will contract as people will switch to the substitute good. The demand curve for the substitute will shift right, showing an increase in demand.
What are complementary goods and how do they affect demand?
Complementary goods are good that tend to be consumed together- they are in joint demand E.g printers and ink.
• If the price of one good decreases, people may begin buying it more, thus demand for the complementary good will also rise.
• Conversely, if the price for the good increase, demand will shift inwards, causing a decrease in demand the the complementary good.
What is price elasticity of demand and how to calculate it?
Price elasticity of demand reveres the the responsiveness of quantity demanded of a good or service to a change in price.
PED= % change in Q.D
————————————
% change in price
How to calculate percentage change
New - original
—————— x100
Original
Price inelastic means when..
A change in price leads to a smaller change in quantity demanded.
When demand for a product is price inelastic (after ignoring the minus sign) the PED is between
0 and 1