Prepairing for Launch - Module 4 Managing Growth Flashcards
What is the importance of Customer Acquisition Cost (CAC) in managing growth?
CAC helps measure the cost of acquiring each new customer, ensuring that growth is sustainable.
Why is Customer Lifetime Value (CLTV) important?
CLTV shows the total revenue a customer will generate over their relationship with the business, helping evaluate profitability.
What are vanity metrics?
Vanity metrics are data points that look impressive but lack relevance to specific business goals, like page views.
What is a pivot in entrepreneurship?
A pivot is a strategic shift in a startup’s business model, value proposition, or target audience to address challenges.
What are the types of pivots?
Types include product pivot, customer segment pivot, channel pivot, and technology pivot.
What is the build-measure-learn cycle?
A feedback loop used to test and refine assumptions about a startup’s business model.
What does it mean to fail well in entrepreneurship?
Failing well involves minimizing damage, protecting relationships, and gaining insights for future ventures.
What are soft landings in managing failure?
Soft landings are strategies to reduce the impact of a startup’s closure, such as selling assets or merging with another company.
Why are dashboards important for startups?
Dashboards provide a real-time view of key metrics, aligning efforts and monitoring growth effectively.
What is the 80/20 rule in managing growth?
The 80/20 rule prioritizes high-value customers or activities that drive the majority of business outcomes.
