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Enterprise > Prelims > Flashcards

Prelims Flashcards

1
Q

compensation systems must be properly aligned with strategy and structure

human resources
information practices

A

human resources

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2
Q

traditional business models may be sufficient to offer customer service during normal business hours, either at physical locations or over the phone

human resources
customer relationships

A

customer relationships

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3
Q

customers who are skeptical about the security and reliability of ecommerce purchases can be influenced in many ways

awareness and association
naming

A

naming

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4
Q

has the original concept of internet

tim berners lee
vannevar bush

A

vannevar bush

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5
Q

low cost, high service strategy to carve out successful niches

niche marketing
methods of entry

A

niche marketing

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6
Q

direct or indirect exporting, new start ups, franchising

niche marketing
methods of entry

A

methods of entry

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7
Q

multinational business will have a polycentric orientation

methods of entry
opportunities and entry

A

methods of entry

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8
Q

process which all consumers and industrial goods are transferred from producers to end users

distribution
culture

A

distribution

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9
Q

longer term issue will likely be how to do business

multi channel coordination
business unit integration

A

multi channel coordination

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10
Q

to build customer trust and loyalty is similar

brand management
naming

A

brand management

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11
Q

must fully take advantage of the exposure opportunity and cost savings made available by internet hiring

hiring
convenience

A

hiring

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12
Q

can facilitate the transfer of corporate value into realm of ecommerce

naming
brand management

A

naming

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13
Q

use for a widespread, owing to space saving requirements

symbols
distribution

A

symbols

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14
Q

should be given enough freedom to utilize ecommerce

SBU
IT Infrastructure

A

SBU

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15
Q

may be integrated by business unit, functions, product lines

business unit integration
full integration

A

business unit integration

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16
Q

first priority of a company seeking an integrated ecommerce effort

IT infrastructure
Logistics

A

IT infrastructure

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17
Q

anthropologist and sociologist alike have tried to produce the perfect definition

definition
culture

A

definition

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18
Q

lead the company’s integration effort to the point where ecommerce initiative

SBU
Functional

A

SBU

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19
Q

important for internationally or globally oriented e business

culture
symbols

A

culture

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20
Q

charged with specific goals regarding the company’s ecommerce strategy and integration efforts

SBU
functional

A

SBU

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21
Q

practices form one of the cornerstones of good systems

measurement
human resources

A

measurement

22
Q

process that includes not only the physical handling and distribution of goods and the transfer of ownership from producer to consumer

distribution
symbol

A

distribution

23
Q

central to the implementation of ecommerce strategy

management of personnel
hiring

A

management of personnel

24
Q

building awareness of the website has also been dramatic failure

awareness and association
brand management

A

awareness and association

25
Q

can also provide ample opportunities for cost savings

IT infrastructure
functional

A

IT infrastructure

26
Q

short term question may indeed be how to enter e business

business unit integration
multi channel coordination

A

multi channel coordination

27
Q

internet began in 1969 as a communication medium project of the US dept.

ecommerce
arpanet

A

arpanet

28
Q

internet has already made a big difference in the way business operates globally

methods of entry
opportunities and entry

A

opportunities and entry

29
Q

need a network of computers to enable collaborative work

world wide web
arpanet

A

arpanet

30
Q

used for business to business e commerce

intranet
extranet

A

extranet

31
Q

server that linked to the internet

wan
host computer

A

host computer

32
Q

may be mounted on a lan or wan

internet and protocols
intranet

A

intranet

33
Q

although many large brick and mortar companies are attempting to integrate and transform into clicks and mortar

partial corporate integration
multi channel coordination

A

multi channel coordination

34
Q

strategic elements that is not unique in e commerce

bricks and clicks
brand management

A

brand management

35
Q

simple terms, culture is defined as ways of living built by a group of human beings

culture
definitions

A

definitions

36
Q

developed the first graphical browser for the internet

tim berners lee
marc adreesen

A

marc adreesen

37
Q

companies must re examine their customer service practices and make numerous key decisions

measurement
customer relationships

A

customer relationships

38
Q

alternatives can be added now the virtual business via internet

opportunities and entry
methods of entry

A

methods of entry

39
Q

culture has been defined in a multiplicity of ways because of its diversity

niche marketing
definitions

A

definitions

40
Q

third area in which a company has reasonable choice between internal fulfillment and outsourcing

SBU
Logistics

A

Logistics

41
Q

consists of networked internal connection of computers to owned by an organization

client server architecture
intranet

A

intranet

42
Q

prime source of competitive advantage problems with customer service systems must be addressed immediately

convenience
management of personnel

A

convenience

43
Q

must be chosen with care in designing a web site for global audience

symbols
colors

A

colors

44
Q

company should simply extend its existing performance measures to an e commerce venture

human resources
measurement

A

measurement

45
Q

allows employees to focus more on customer service, reduce problem orders and increase productivity

system
convenience

A

system

46
Q

uses a building block approach to determine how e commerce can fit within a company’s larger business strategy

business unit integration
multi channel coordination

A

business unit integration

47
Q

research scientist working at CERN physics lab in switzerland and conceived the world wide web and released it to the public

vaneevar bush
tim berners lee

A

tim berners lee

48
Q

coined the term hypertext in the early 1960

marc adreesen
ted nelson

A

ted nelson

49
Q

marketing terms called customer of one and it applies to airlines, just as it does to cars or computers

opportunities and entry
methods of entry

A

opportunities and entry

50
Q

brochure sites which offer simple static information, not much different from the printed brochures

definitions
opportunities and entry

A

opportunities and entry

Enterprise (1 decks)

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