Prelims Flashcards
compensation systems must be properly aligned with strategy and structure
human resources
information practices
human resources
traditional business models may be sufficient to offer customer service during normal business hours, either at physical locations or over the phone
human resources
customer relationships
customer relationships
customers who are skeptical about the security and reliability of ecommerce purchases can be influenced in many ways
awareness and association
naming
naming
has the original concept of internet
tim berners lee
vannevar bush
vannevar bush
low cost, high service strategy to carve out successful niches
niche marketing
methods of entry
niche marketing
direct or indirect exporting, new start ups, franchising
niche marketing
methods of entry
methods of entry
multinational business will have a polycentric orientation
methods of entry
opportunities and entry
methods of entry
process which all consumers and industrial goods are transferred from producers to end users
distribution
culture
distribution
longer term issue will likely be how to do business
multi channel coordination
business unit integration
multi channel coordination
to build customer trust and loyalty is similar
brand management
naming
brand management
must fully take advantage of the exposure opportunity and cost savings made available by internet hiring
hiring
convenience
hiring
can facilitate the transfer of corporate value into realm of ecommerce
naming
brand management
naming
use for a widespread, owing to space saving requirements
symbols
distribution
symbols
should be given enough freedom to utilize ecommerce
SBU
IT Infrastructure
SBU
may be integrated by business unit, functions, product lines
business unit integration
full integration
business unit integration
first priority of a company seeking an integrated ecommerce effort
IT infrastructure
Logistics
IT infrastructure
anthropologist and sociologist alike have tried to produce the perfect definition
definition
culture
definition
lead the company’s integration effort to the point where ecommerce initiative
SBU
Functional
SBU
important for internationally or globally oriented e business
culture
symbols
culture
charged with specific goals regarding the company’s ecommerce strategy and integration efforts
SBU
functional
SBU
practices form one of the cornerstones of good systems
measurement
human resources
measurement
process that includes not only the physical handling and distribution of goods and the transfer of ownership from producer to consumer
distribution
symbol
distribution
central to the implementation of ecommerce strategy
management of personnel
hiring
management of personnel
building awareness of the website has also been dramatic failure
awareness and association
brand management
awareness and association
can also provide ample opportunities for cost savings
IT infrastructure
functional
IT infrastructure
short term question may indeed be how to enter e business
business unit integration
multi channel coordination
multi channel coordination
internet began in 1969 as a communication medium project of the US dept.
ecommerce
arpanet
arpanet
internet has already made a big difference in the way business operates globally
methods of entry
opportunities and entry
opportunities and entry
need a network of computers to enable collaborative work
world wide web
arpanet
arpanet
used for business to business e commerce
intranet
extranet
extranet
server that linked to the internet
wan
host computer
host computer
may be mounted on a lan or wan
internet and protocols
intranet
intranet
although many large brick and mortar companies are attempting to integrate and transform into clicks and mortar
partial corporate integration
multi channel coordination
multi channel coordination
strategic elements that is not unique in e commerce
bricks and clicks
brand management
brand management
simple terms, culture is defined as ways of living built by a group of human beings
culture
definitions
definitions
developed the first graphical browser for the internet
tim berners lee
marc adreesen
marc adreesen
companies must re examine their customer service practices and make numerous key decisions
measurement
customer relationships
customer relationships
alternatives can be added now the virtual business via internet
opportunities and entry
methods of entry
methods of entry
culture has been defined in a multiplicity of ways because of its diversity
niche marketing
definitions
definitions
third area in which a company has reasonable choice between internal fulfillment and outsourcing
SBU
Logistics
Logistics
consists of networked internal connection of computers to owned by an organization
client server architecture
intranet
intranet
prime source of competitive advantage problems with customer service systems must be addressed immediately
convenience
management of personnel
convenience
must be chosen with care in designing a web site for global audience
symbols
colors
colors
company should simply extend its existing performance measures to an e commerce venture
human resources
measurement
measurement
allows employees to focus more on customer service, reduce problem orders and increase productivity
system
convenience
system
uses a building block approach to determine how e commerce can fit within a company’s larger business strategy
business unit integration
multi channel coordination
business unit integration
research scientist working at CERN physics lab in switzerland and conceived the world wide web and released it to the public
vaneevar bush
tim berners lee
tim berners lee
coined the term hypertext in the early 1960
marc adreesen
ted nelson
ted nelson
marketing terms called customer of one and it applies to airlines, just as it does to cars or computers
opportunities and entry
methods of entry
opportunities and entry
brochure sites which offer simple static information, not much different from the printed brochures
definitions
opportunities and entry
opportunities and entry
