prelim Flashcards

1
Q

advantages and disadvantages of a private limited company (5)

A

Advantages

Ownership is not lost to outsiders since existing shareholders agree who to admit as new shareholders

Ability to become larger than a partnership since there is no limit to the number of shareholders

Shareholders have limited liability, so they do not have to sell their personal possessions if the business were to fail.

Disadvantages

Limited ability to raise finance through shares as they are not sold on the stock market

Financial accounts need to be made public

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2
Q

advantages and disadvantages of a public limited company (8)

A

Generally large as it must have a minimum of £50,000 share capital

Shares can be bought on the stock market meaning they can raise large amounts of capital

Advantages

Shares in a public limited company can be resold on the stock market which encourages people to invest their money

Large amounts of shares can be made from individuals

All the above means financial stability

Disadvantages

Must make more information available to the public such as publishing annual reports

Employees may feel out of touch from those at the top so it may be hard to take a personal approach to customer service

They may become so large that they are inflexible and difficult to manage.

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3
Q

impact of economic external factors on a company

A

Inflation

Exchange rates. Strong currency = expensive exports

High interest rates = high cost of borrowing

Recession leads to unemployment = lower disposable income

Good economy means the country is producing more products, creating more jobs leading to more disposable income

Economic policies

Fiscal policy: changing levels of taxation such as corporation tax. It also involves government spending in public services such as health or infrastructure

Monetary policy: controlling the supply of money in an economy. This can involve altering the rate of interest to stimulate borrowing which then increases consumer spending on goods and services.

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4
Q

impact on political external factors on a company

A

Political

UK and EU legislation

Government policies and rates of taxation

Supplying of infrastructure

Changes in national government

Changed levels of taxation

Privatisation providing many business opportunities and increasing competition

Laws and policies

Can pressure businesses to change such as environmental reasons

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5
Q

impacts of environmental external factors on a company

A

Higher demands for recycling and using recycled material

Effects of extreme weather

Global warming

Increased environmental awareness

Increased CSR

Changes in legislations

Reduction of CO2

Renewable energy

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6
Q

impact of social external factors on a company

A

Changes in size and movement of population

People living longer

Decreasing birth rates

Companies must be more willing to accept older workers

Investing more in training for younger workers

Producing more goods and services for older people

Changes in lifestyle and attitudes

More women in work = supermarkets sell more ready meals and stay open longer and offer internet shopping

Consumer tastes change to be more health conscious = rise in sales of low-fat foods and bottled water.

Less people smoke

More people seeking a better work life and balance

Increasing car ownership

Concern about animal welfare and the environment = car manufacturers make cars that give off lower emissions

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7
Q

impact of technological external factors on companies

A

May make businesses change the products they sell or change the way they operate

Use of ITC such as email and internet communication with customers. Video conferences which allow the organisation to communicate globally and much rapidly

Internet growth and social media opens new markets, and ways to promote goods and services which enables customers to find out information more easily.

Software improvements such as electronic databases make businesses more efficient and allow them to store large amounts of information. Also allows the organisation to analyse details about their customers.

Automation or mechanisation

Developments such as these may mean that organisations which do not keep up to date may be unable to compete in the market which leads them to fail

Businesses have become more international

More global trade means more sales and profitability

Trading on larger scales allows businesses to benefit from economies of scale reducing production costs and prices for customers although there is increased competition

Changes in transportation of goods means it is quicker and more efficient to transport goods

Changes in production can be computer controlled machines and robots so less people re employed

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8
Q

impact of competition as an external factor on a company

A

Behaviour of rival businesses

May cause business to reduce prices to keep customer loyalty

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9
Q

features of a tall/hierarchical structure (bigger businesses)

A
  • many levels of management
  • many lines of communication
  • management have narrow span of control
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10
Q

advantages of tall structure

A
  • management has great control over decision making
  • greater control over supervision subordinates
    tasks performed by each staff member will be specialised and should become an expert in their tasks
  • economies of scale
    staff members doing similar tasks are more likely to work together so they can share good practice
  • greater oppertunities for promotion
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11
Q

disadvantages of a tall structure

A
  • slow communication and decision making
  • slow response to customer needs and external change
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12
Q

features of a flat structure

A
  • fewer levels of management
  • fewer lines of communication
  • management have a wider span of control
  • smaller organisations
  • many organisations are changing to a flat structure (delayering)
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13
Q

advantages of a flat structure

A
  • quicker more efficient communication and decision making
  • gathering information and consulting staff is more efficient and time consuming
  • reducing staffing costs
  • quicker at responding to external changes and customer needs
  • increased in employee motivation as they have increased decision making
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14
Q

disadvantages of a flat structure

A
  • management has less control over decision making
  • fewer opportunities of promotion
    increased workload and responsibilities
  • employees may feel isolated due to a wider span of control
  • more difficult for management to supervise subordinates due to a wider span of control
  • more delegation
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15
Q

matrix structure features

A
  • when a business is involved in many projects or has few large customers like insurance companies
  • getting people together with high skill to work on a project to complete specific tasks
  • individuals have their own area of responsibility and everyone has the same amount of responsibility
  • ## can be hard to coordinate
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16
Q

entrepreneurial structure

A
  • small businesses
  • heavy workload for managers
  • staff lower down do not get to show initiatives
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17
Q

centralised structure features

A
  • control and decision making lies with senior directors and management
  • similar to a tall structure
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18
Q

advantages of a centralised structure

A
  • benefit from strong leader ship
  • economies of scale
  • easier to promote a corporate image culture
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19
Q

features of a decentralised structure

A
  • decision making is carried out by subordinates which relieves senior management of having to make all decisions
  • similar to flat structure
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20
Q

advantages of a decentralised structure

A
  • subordinates have better knowledge or work area which leads to better decision making
  • quicker decision making that is more responsive to external change
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21
Q

4 ways in which stakeholders interests may conflict.

A
  • Owners and employees – owners need employees to perform to their best to increase sales and profits. Employees need owners to make good decisions to keep the business profitable and ensure job security
  • Owners and suppliers – owners need suppliers to provide high quality raw materials to ensure a high-quality finished product. Suppliers need managers to keep buying from them to keep then in business.
  • Shareholders and owners – if owners make decisions that their shareholder’s disagree with then the shares will be sold and therefore the value of share decreases.
  • Customers and employees – customers want a good service from the employees which if they receive will increase the sales and therefore increase profit. It will also increase the chance that they become more reliable customer.
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22
Q

desk research

A

Internet sites – cheaper than carrying out field research which can help the company reduce costs. Quicker than carrying out face to face interviews which allows for quicker decisions making

Information from competitors - allows the company to plan ahead develop a marketing strategy which could help them plan for the future

Government statistics – information will be factual, allowing the company to understand the market and make decisions regarding their target audience

Data gathered by market research companies – data is likely to have information that is more suited to the company’s interest. It is also faster than postal surveys meaning the company can save time.

Newspaper – information is likely to be up to date reflecting the current position of the economy which may help the company plan ahead.

Retail audits – businesses can compare their performances with previous years or the industry as a whole such as sales of different product ranges in supermarkets.

23
Q

desk research advantages

A

Saves time as all data gathered is secondary meaning its already existing

Relatively inexpensive which helps the company keep costs low

Widely available

24
Q

desk research disadvantages

A

Not specifically designed for the business meaning it may have limited knowledge for the business’ intentions

May be out of date which may not be helpful for the business or may be less helpful

May be bias giving the business inaccurate information

25
Q

online surveys

A

No interviewer biases

Wide geographical area can be sampled

Detailed questioning may not be possible

Access to internet is required which may not always be available

26
Q

questionairs and surveys features

A
  • A structured set of question that can be catered to the type of information required
  • Can be conducted by written means, telephone or online
27
Q

personal interview

A
  • Face to face contact
  • Allows interviewees to give detailed responses
  • Questions can be explained
  • Follow up question may be asked
  • 100% response rate
28
Q

telephone surveys

A

Cheaper than personal interviews

Allows a wide geographical area to be sampled

Usually only possible to ask short questions

100% response rate

29
Q

postal surveys

A

No interviewer biases

Wide geographical area can be sampled

Responses rate can be poor

Delay in receiving responses

Detailed questioning may not be possible

Must be welled laid out and easy to understand

30
Q

Test marketing

A

Selling the product in a restricted section of the market in order to assess consumer reaction to it

Particular aspects of the product that customers dislike can be highlighted and altered before being launched to larger parts of the market

Can also be used to test a prototype before it is put into full production

31
Q

Mystery shoppers

A

Used to discreetly check in the standards of service being provided to customers

Willi check areas such as handling complaints, communication, speed of service, following of correct procedures, cleanliness of the store

Shopper will report their experience and findings back to the organisation.

Handling complaints

The communication

Speed of service

Following the correct procedures

Cleanness

32
Q

advantages of having a product portfolio

A

Business can spread risk over different markets reducing the risk of the business failing

A business can meet the demands of different market segments spealing more customers

Range of products can increase awareness of the brand as a whole

New products can replace those at the end for their life cycle

33
Q

disadvantages of a varied product portfolio

A

High costs involved in R&D of so many products

High marketing costs such as promotion

Bad publicity for one product may affect the whole portfolio

Recourses assigned to new products may impact sales of existing ones

Manging a portfolio

A well organised business will attempt to phase out old products and introduce new ones.

34
Q

public relations - sportsmanship

A

advantages
- businesses can benefit form the success of those that they sponsor
- business can become popular with customers
disadvantages
- it can cost a lot to sponsor big events
- if an event of team suffers

35
Q

celebrity endorsement

A

advantages
- those who like the celebrity willi be more likely to purchase product
- product may be advertised for free when the celebrity wears it in public
- higher prices can be charged as the product becomes exclusive
disadvantages
- if the celebrity does something bad then people willi automatically stop buying the product
- those who dislike the celebrity willi be less likely to buy it
- may be very expensive
- poor performance from celebrities = lower sales

36
Q

what are public relations

A

Public relations improve the image of an organisation within the general public by organising such things as

37
Q

loss leader

A

products are sold at a loss to encourage customers to buy other products

38
Q

destroyer/preditor

A

prices are set low to eliminate competiton

39
Q

penetration

A

price is set low initially to loose competiton and set higher over time

40
Q

skimming

A

price is set high and then gradually lowered

41
Q

premium

A

setting prices high to set a sense of quality

42
Q

promotional

A

price reduced for a short period of time

43
Q

competative

A

selecting prices of goods based on competitors prices

44
Q

cost plus

A

increasing price of product to make a profit

45
Q

discriminatory

A

price willi vary if demand is low and if demand is high

46
Q

people

A
  • train staff well to deal with customers
  • regularly update staff on products and services
  • monitor staff
  • provide an after sales service which is effective
47
Q

process

A
  • ensure outlets and call centres are well staffed
  • offer live chats
  • assess queues and ordering time
  • introduce latests technology
48
Q

physical evidence

A
  • vehicles should be modern and clean
  • settings should convey an ambiance
  • feedback should be promoted
  • layout of website should be carefully considered.
49
Q

advantages of capital intensive production

A

One benefit of using capital intensive is that machinery can operate 24/7 without the need for breaks. This allows the business to produce larger quantities which are available to sell. Which can lead to high sales

Using machinery ensures that the company is producing products that are standardised and of a consistent quality. This would lead to less customer complaints and a higher level of customer satisfaction

Increasing the use of machinery will reduce the costs of labour reducing production costs. These finds could be reinvested into the company.

Using machinery means that there is less need for skilled workers, this would reduce the labour costs as unskilled workers are usually paid less.

50
Q

advantages of just in time production

A

Reduction in warehouse costs as stock is not stored for considerable periods of time

Reduced deterioration of time

Reduced deterioration or waste of stock therefore lowering costs

Less vulnerability to changes in demand as large stocks of goods are not built up that may be difficult to sell

Cash is not tied up in unnecessary stock releasing cash for other perhaps more profitable uses

51
Q

ways of improving sustainability of an organisation

A

An initative that a company could use to promote CSR is to increase the use of sustainable materials, this could improve the quality of the product leading to a greater levels of customer satisfaction. (1) (Development point for a 6-marker question. Drawback feature.) Using sustainable products may target a new market which could increase sales

A company may consider using renewable energy which could help reduce their production costs (1)

Another method which could be sued to reduce waste, this could involve using less materials in packaging which could reduce storage costs (1)

Reducing their carbon footprint is another method which could be used, this could enhance their reputation as well as reduce transportation costs. (1)

52
Q

quality control

A

checking quality of raw goods and final product to see if it is good quality

Advantages

Ensures faulty goods are not sent to customers

Limits potential for a bad reputation due to faulty products

Disadvantages

Very wasteful as products are not checked until they are done.

Products must be reworked form scratch costing the business time and money.

53
Q

quality assurance

A

products are check ach stage of production

Advantages

Less wastage, decreasing costs spent on materials

Easy to identify faults in production process

Disadvantages

Can slow down production as many processes are inspected

Can increase the cost of production

54
Q

inventory management

A

technology - If a company can’t afford technology, they must borrow money form the bank which means they must pay interest which may be costly and set the company at a disadvantage

supplies may go out of date or out of fashion

too many supplies stocked increases risk of theft by staff, customers, or thieves

costs of keeping stock may be better off used elsewhere