prelim 1 Flashcards
Middlemist, Knowles, & Matter (1977) study
urinal study, if personal space invasions in bathroom lead to arousal
limits of observational studies
Purely observational behavioral/self-report measures by themselves
can provide good data.
• But they cannot determine causality
“shapa” scale
by dan ariely, scale with no numbers, uses data from over a week and just uses colors
Electroencephalography (EEG)
measures electrical activity
in the brain
fairly non intrusive
Functional Magnetic Resonance Imaging (fMRI)
measure of blood flow to areas
of brain (oxygenation)
• correlational
expensive
Transcranial Magnetic
Stimulation (TMS)
Electromagnetic induction over scalp • Disrupts neuronal activity in targeted region • (For now) penetration is limited to 5-6 cm deep • minor side-effects
developmental methods
Cross-sectional (e.g., compare 3 yr. olds to 5 yr. olds)
• Longitudinal (e.g., look at kids at age 3, then again at age 5).
• Twin Studies (identical vs. fraternal, reared together vs. reared
apart)
• Experimental methods
Implicit Associations Test
(Greenwald, McGhee &
Schwartz, 1998)
Measures association between
concepts
• e.g., race, age, gender and “good”
vs. “bad”
triangulating
looking across multiple levels of analysis,
using various methods.
neuroscience
is the study of the brain (the structure and function of the nervous
system)
psychology
is the study of the mind
The “Astonishing Hypothesis”
everything you are is just a behavior of neuron cells, you are just a pack of neurons
philosophical dualism
The belief that while bodies are
physical, minds are immaterial. soul separate from body
intuitive dualism
we possess our body and our brains, we are intimately related to them, but they are not what we are
how many neurons
About 86,000,000,000
sensory neurons
affarent
motor neurons
efferent neurons
intensity is expressed by
number of neurons firing and
frequency of firing
neurotransmitters
Chemical messengers that send
signals across neurons