Pre-production Planning

Question 1

What do mind maps do?

Answer 1

Help generate ideas around a theme
- show links between different parts and processes of a project
- explore further, break down and develop each of the initial ideas

Question 2

Who uses mind maps?

Answer 2

Anyone involved in a media project:
- graphic designer
- photographer
- copywriter
- project manager

Question 3

What does a mind map consist of?

Answer 3

Central node
Node
Sub node

Question 4

How many nodes should a mind map include?

Answer 4

6-7
No less than 6

Question 5

How many central nodes should there be?

Answer 5

One

Question 6

What do mood boards do?

Answer 6

Collect together a range of items such as images or colours

Question 7

What are the purposes of a mood board?

Answer 7

• Generate ideas and concepts for a media product
• Create a feeling for a media product
• To be a reference for others in the creative team to understand the look and feel to be created

Question 8

What affects image choice in a mood board?

Answer 8

• give a feeling for a specific product to be created
• give inspiration and ideas
• should be coherent and meaningful
• match client brief

Question 9

How is colour included in a mood board?

Answer 9

• colour swatches
• computer generated colour palettes
• textiles with colours (physical mood board)

Question 10

What is red associated with?

Answer 10

Courage, excitement, danger , passion , love, action, energy, strength, adventure

Question 11

What is pink associated with?

Answer 11

Optimism, creativity, fun, respect, softness, gratitude

Question 12

What is yellow associated with?

Answer 12

Enthusiasm, happiness, positivity, warmth, curiosity

Question 13

What is green associated with?

Answer 13

Safety, harmony, reliability, luck, nature, health, prosperity

Question 14

What is blue associated with?

Answer 14

Trust, responsibility, loyalty, power, success, confidence, security

Question 15

What is purple associated with?

Answer 15

Mystery, spirituality, royalty, art, imagination, fantasy

Question 16

What is orange associated with?

Answer 16

Optimism, emtion, freedom, original,pleasure

Question 17

What is light blue associated with?

Answer 17

Natural, reliability, stability

Question 18

What is black associated with?

Answer 18

Power, authority, elegance

Question 19

What typography types does a mood board sample?

Answer 19

-font style
-front sizes
-line spacing

Question 20

What materials can be used on a physical mood board?

Answer 20

-Textures
-Materials
-Samples of physical objects

Question 21

Who uses a mood board?

Answer 21

Graphic designer
Photographer
Illustrator/ graphic artist
Creative director

Question 22

What do you need to remember when creating concept sketches?

Answer 22

• sketches don’t need to be perfect but they need to indicate how the final product will appear
• a box saying ‘photo’ is not enough
• backgrounds don’t need to be fully filled in, a set of lines can quickly indicate a background colour
• annotations can be used to indicate colour and features of an image

Question 23

What does a visualisation diagram do.

Answer 23

Shows how a final product will look

Question 24

Where are visualisation diagrams used?

Answer 24

Posters, Web pages, Brochures or leaflets ECT…

Question 25

What are the purposes of storyboards?

Answer 25

Provide visual representation of how a media project will look along a time line
Show the order if the scenes and how they fit together
Help visualise the characters
Give editor guidance on how to edit the scenes

Question 26

What are the purposes of a script?

Answer 26

identify the location where the action is to take place
Identify who will be in the scene
Provide stage directions for actors and production crew
Dialogue for actors so they know what to say
Help explain a proposal for an idea
Tell a story for a reader and generate interest

Question 27

What are flow charts used for?

Answer 27

visually show a algorithm using steps

Question 28

What are the conventions and content of a script?

Answer 28

Cover
Set/locations
Scene descriptions
Direction
Names
Dialogue
Camera shot types
Camera movement
Sounds and sound effects

Question 29

What is the contents of a storyboard?

Answer 29

Scene numbers and direction arrows
Content = images/sketches of scene
Timings
Camera shot types= long, mid,close up, extreme close up
Camera angles= high angles (looking down), over the shoulder, aeriel (from a roof top)
Camera movement = panning left to right, tilting, zooming
Locations
Lighting
Sound camera types= video camera or sill camera