Pre-production Planning Flashcards
What do mind maps do?
Help generate ideas around a theme
- show links between different parts and processes of a project
- explore further, break down and develop each of the initial ideas
Who uses mind maps?
Anyone involved in a media project:
- graphic designer
- photographer
- copywriter
- project manager
What does a mind map consist of?
Central node
Node
Sub node
How many nodes should a mind map include?
6-7
No less than 6
How many central nodes should there be?
One
What do mood boards do?
Collect together a range of items such as images or colours
What are the purposes of a mood board?
- Generate ideas and concepts for a media product
- Create a feeling for a media product
- To be a reference for others in the creative team to understand the look and feel to be created
What affects image choice in a mood board?
- give a feeling for a specific product to be created
- give inspiration and ideas
- should be coherent and meaningful
- match client brief
How is colour included in a mood board?
- colour swatches
- computer generated colour palettes
- textiles with colours (physical mood board)
What is red associated with?
Courage, excitement, danger , passion , love, action, energy, strength, adventure
What is pink associated with?
Optimism, creativity, fun, respect, softness, gratitude
What is yellow associated with?
Enthusiasm, happiness, positivity, warmth, curiosity
What is green associated with?
Safety, harmony, reliability, luck, nature, health, prosperity
What is blue associated with?
Trust, responsibility, loyalty, power, success, confidence, security
What is purple associated with?
Mystery, spirituality, royalty, art, imagination, fantasy
What is orange associated with?
Optimism, emtion, freedom, original,pleasure
What is light blue associated with?
Natural, reliability, stability
What is black associated with?
Power, authority, elegance
What typography types does a mood board sample?
-font style
-front sizes
-line spacing
What materials can be used on a physical mood board?
-Textures
-Materials
-Samples of physical objects
Who uses a mood board?
Graphic designer
Photographer
Illustrator/ graphic artist
Creative director
What do you need to remember when creating concept sketches?
- sketches don’t need to be perfect but they need to indicate how the final product will appear
- a box saying ‘photo’ is not enough
- backgrounds don’t need to be fully filled in, a set of lines can quickly indicate a background colour
- annotations can be used to indicate colour and features of an image
What does a visualisation diagram do.
Shows how a final product will look
Where are visualisation diagrams used?
Posters, Web pages, Brochures or leaflets ECT…
What are the purposes of storyboards?
Provide visual representation of how a media project will look along a time line
Show the order if the scenes and how they fit together
Help visualise the characters
Give editor guidance on how to edit the scenes
What are the purposes of a script?
identify the location where the action is to take place
Identify who will be in the scene
Provide stage directions for actors and production crew
Dialogue for actors so they know what to say
Help explain a proposal for an idea
Tell a story for a reader and generate interest
What are flow charts used for?
visually show a algorithm using steps
What are the conventions and content of a script?
Cover
Set/locations
Scene descriptions
Direction
Names
Dialogue
Camera shot types
Camera movement
Sounds and sound effects
What is the contents of a storyboard?
Scene numbers and direction arrows
Content = images/sketches of scene
Timings
Camera shot types= long, mid,close up, extreme close up
Camera angles= high angles (looking down), over the shoulder, aeriel (from a roof top)
Camera movement = panning left to right, tilting, zooming
Locations
Lighting
Sound camera types= video camera or sill camera
