Pre-Finals Set A Flashcards
a detailed and integrated written document that describes the various activities involved in opening and operating a new entrepreneurial venture.
Business Plan
Importance of a Business Plan
to prove the viability of the business and to reduce risk.
Parts of the Business Plan
- Executive Summary
- Marketing and Sales
- Operation Plan
- Financial Plan
Parts of the Marketing and Sales
- Product
- Brand Name (with justification)
- Value Proposition
- Unique Selling Proposition
- Place
- Prices
- Costs (Variable and Fixed Costs)
- Profit
- Promotion
- Packaging
- Sales Budget
item for sale
Product
name of the product
Brand Name
reason behind the name of the product
Justification
benefits or value that the potential customers may get from the product.
Value Proposition
characteristic/s unique to the product
Unique Selling Proposition
business location
Place
payment for the product (per item)
Price
expenses incurred to create the product (per item). Composed of variable and fixed costs.
Costs / Total Costs
vary based on the amount of output produced. These costs may include labor, commissions, and raw materials.
Variable Cost
remain the same regardless of production output.
Fixed Costs
Promotions intended for customers
Consumer Schemes
