pragmatics - schema, face theory Flashcards
what are pragmatics
concerned with the writer or speakers assumptions on audience
schema
pre existing knowledge that helps us process info quicker
what is the face theory
goffman says we strive to maintain face, do everything we can in order to save face(face work)
the way we want to present ourselves
politness theory
positive face and negative face
positive and negative politeness
what is positive face
the face where we want to be accepted
what is negative face
the face where we want to be independent
positive politeness
protect or nurture ones self esteem
e.g. you look stressed, how can I help
negative politeness
protect ones independence to minimise threat
e.g. hey sorry to bother you
the cooperative principle
all communication requires cooperation
what are grices maxims
-quality
-quantity
-relevance
-manner
what is violating
breaking the maxim, but the listener is not aware e.g. lying
what is flouting
breaking the maxim but the listener is aware e.g. sarcasm
what are deixis
words that depend on context
what are the three categories of deixis
-personal
-temporal
-spatial