Pragmatics Flashcards
Pragmatics paragraph
- Tone/ passion
- Degree of politeness
- Societal norms/standards
- Communication/relationship
David Crystal “The Standard Story” pragmatics theory
Crystal argues Standard English is an instrument of social exclusion and cultural and cultural domination.
Standard English could be seen more secure than ever, as the preferred language of international communication
Will the Standard last? EMC (Electronically-Mediated Communication) is changing the standards of English
Bex 1996 Genre Change discourse/genre theory
Genres indicate what is regarded as important in society
1. Change within genre - way the text is presented (recipes)
2. New sub-genres - (celeb cook books)
3. New discourse communities - (online cooking communities)
Biber informalisation of writing discourse/genre theory
Increased informalisation of writing over time
- Colloquialisation - adopting spoken language features (e.g. contractions, progressive tense)
- Economisation - fiction/news genres discourse becoming more concise (e.g. shorter sentences, paragraphs, direct quotations used)
Jean Aitchinson pragmatics theory
Ease of articulation e.g. loss of terminal ‘-e’
Social prestige and changes in society - mass communication, informalisation of the media
Conole and Dyke (2004) technology theory
Affordance and constraints
Sapir Whorf hypothesis
Linguistic relativity - that cultures see the world in different ways and use language to encode the difference
Linguistic determinism - the way we perceive the world influences not only our language but the way we think
Labov’s change from above and below
Below, unconscious from lower social class
Above, conscious deliberate change introduced by the dominant social class, speech community that have prestige or status