Practice Test Questions

Question 1

Which two list types could be used as a recipient list on a list email send? Choose 2 answers

A . Archived list
B . Static list
C . Test list
D . Dynamic list

Answer 1

B . Static list
D . Dynamic list

Question 2

A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?

A . The prospects will not unmatch the rule and no new actions will be applied.
B . The actions will reapply to prospects who match the new rule criteria.
C . The rule will unapply actions to prospects who no longer match the criteria.
D . The prospects will be marked as unmatching the updated rule.

Answer 2

B . The actions will reapply to prospects who match the new rule criteria.

Question 3

Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

A . Lifecycle and Profile
B . Activities and Audits
C . Activities and Lifecycle
D . Profile and Audits

Answer 3

B . Activities and Audits

Question 4

What form handler setting allows prospects to receive multiple autoresponders from a form within an hour-long period?

A . Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
B . Disable Visitor Activity Throttling and send autoresponder emails after every submission
C . Attribute all prospect activities to prospect record after every submission
D . Execute form handler in real time after every submission

Answer 4

B . Disable Visitor Activity Throttling and send autoresponder emails after every submission

Question 5

In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Email step at 4:30pm on Friday.
When would the program send the email to the prospect?

A . The email will send immediately.
B . The email will not send.
C . The email will send on Saturday at 10am.
D . The email will send on Monday at 10am.

Answer 5

D . The email will send on Monday at 10am.

Question 6

Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers
A. Completion actions based on email link clicks only execute once per prospect.
B. Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
C. Completion actions based on email opens will retroactively apply if added after the email send.
D. Completion actions based on image file downloads only execute once per day.

Answer 6

A. Completion actions based on email link clicks only execute once per prospect.
C. Completion actions based on email opens will retroactively apply if added after the email send.

Question 7

A marketer has 4,000 total prospects in their account:

• 3,000 of which are opted in
• 500 of which are opted out
• 500 of which are in the Recycle Bin

What would be their Mailable Database usage?

A . 3,000
B . 2,500
C . 4,000
D . 3,500

Answer 7

A . 3,000

Question 8

Which two considerations must be made when creating a repeating automation rule? Choose 2 answers
A . Setting how many prospects are allowed to match the repeating automation rule
B . Setting a date for when prospects can no longer match the repeating automation rule
C . Setting how many days must pass before a prospect can match the repeating automation rule
D . Setting the number of times a prospect can match the repeating automation rule

Answer 8

C . Setting how many days must pass before a prospect can match the repeating automation rule
D . Setting the number of times a prospect can match the repeating automation rule

Question 9

Which two actions occur when an automation rule is deleted? Choose 2 answers
A . Prospects will no longer be able to match the rule.
B . The rule will be sent to the recycle bin in paused mode.
C . Actions that have applied to prospects are undone.
D . Any prospects who matched the rule will be deleted.

Answer 9

A . Prospects will no longer be able to match the rule.
B . The rule will be sent to the recycle bin in paused mode.

Question 10

A prospect with a Pardot score over 100 can view and opt out of a list on the Pardot Email Preference Center. The following month, the prospect’s score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list? Choose 2 answers

A . It is a Static List
B . It is a Dynamic List
C . It is a CRM Visible List
D . It is a Public List

Answer 10

B . It is a Dynamic List
D . It is a Public List

Question 11

An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.
If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

A . The prospect will start the program over at the beginning after waiting one day.
B . The prospect will not restart the program; prospects can only process through once.
C . The prospect will start the program over at the beginning immediately.
D . The prospect will not restart the program; they have reached the maximum number of repeats.

Answer 11

A . The prospect will start the program over at the beginning after waiting one day.

Question 12

A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to bdr@lenoxsoft.com so their team of business development reps can field questions and schedule follow up demos.
How should this be accomplished?

A . Select Specific User for the Sender
B . Select General User for the Sender
C . Select Assigned User for the Custom Reply-To Address
D . Select General Address for the Custom Reply-To Address

Answer 12

D . Select General Address for the Custom Reply-To Address

Question 13

What does Pardot set on visitors’ browsers to track their activities?

A . UTM Parameters
B . Tracking Pixels
C . Cookies
D . Google Analytics Tracking Code

Answer 13

C . Cookies

Question 14

How could a visitor convert to a prospect?

A . Download an eBook
B . Open a Pardot email
C . Submit a Pardot form
D . Watch a video hosted in Wistia

Answer 14

C . Submit a Pardot form

Question 15

A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?

A . All prospects on the recipient list
B . All prospects in the program
C . All prospects new to the program
D . All prospects on the suppression list

Answer 15

C . All prospects new to the program

Question 16

A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template A’s reporting metrics are not changing as a result of the new list email send.
Why would this occur?

A . An email template’s metrics do not change after the template is used one time.
B . Email Template A should have been deleted after creating the copy.
C . The metrics would be attributed to Email Template B.
D . The user should have made Email Template A the primary template.

Answer 16

C . The metrics would be attributed to Email Template B.

Question 17

In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record? Choose 2 answers
A . Shared CRM ID
B . Shared Assigned User ID
C . Shared email address
D . Shared tracking pixel

Answer 17

A . Shared CRM ID
C . Shared email address

Question 18

LenoxSofts marketing manager wants to keep email branding consistent. They want Pardot users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?

A . Create and publish an email template
B . Create an email template draft
C . Create an operational email
D . Create a list email draft

Answer 18

A . Create and publish an email template

Question 19

A marketer performs the following actions:

• Creates a list and adds three prospects
• Deletes one of the three prospects to the Recycle Bin
• Deletes the list

What would happen as a result of these actions?

A . The list is archived to the Recycle Bin and the deleted prospect is restored.
B . The list is not deleted because it contains active prospects.
C . The list and the two remaining prospects are archived to the Recycle Bin.
D . The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.

Answer 19

D . The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.

Question 20

An administrator wants to create a dynamic list of all prospects who have accessed a certain file & have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?

A . Field value is not mapped.
B . This is not possible with dynamic lists.
C . Match Type is set to ‘Match Any.’
D . Match type is set to ‘Match All.’

Answer 20

C . Match Type is set to ‘Match Any.’

Question 21

A marketing user wants to test two similar versions of an email to see which one performs better. How should they run this test?

A . Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.
B . Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.
C . Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.
D . Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.

Answer 21

D . Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.

Question 22

A Pardot form is placed onto a Pardot landing page to register prospects for an upcoming tradeshow. A Pardot administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?

A . Form handler report
B . Event report
C . Form report
D . Landing page report

Answer 22

D . Landing page report

Question 23

LenoxSoft wants to provide a list of their products on their ‘Contact Us’ form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?

A . Multi-Select
B . Checkbox
C . Dropdown
D . TextArea

Answer 23

C . Dropdown

Question 24

When would a completion action on a custom redirect be triggered?

A . Completion actions will apply to visitors on the first time a custom redirect is clicked.
B . Completion actions for custom redirects will only apply to existing prospects.
C . Completion actions for custom redirects will only apply to prospects once they have been assigned.
D . Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.

Answer 24

B . Completion actions for custom redirects will only apply to existing prospects.

Question 25

LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase ‘which product most interests you?’ for their product interest field.

Which field component should they modify?

A . The prospect field
B . The field data format
C . The prospect field label
D . The field type

Answer 25

C . The prospect field label

Question 26

LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Pardot form report metric should be reviewed?

A . Total Submissions
B . Conversions
C . Total clicks
D . Unique Submissions

Answer 26

D . Unique Submissions

Question 27

LenoxSoft wants the ‘State’ field to appear in real-time whenever a prospect selects ‘United States’ for the ‘Country’ field when completing their Pardot form.
Which form feature should be utilized?

A . Progressive Profiling
B . Email Validation
C . Kiosk/Data Entry Mode
D . Dependent fields

Answer 27

D . Dependent fields

The ‘State’ field is dependant on ‘United States’ being the value within the Country field

Question 28

A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to ‘automatically create prospects in Pardot*’.
What action would occur in Pardot?

A . No new visitor record will be created.
B . A new prospect record will be created.
C . A new account will be created.
D . No new prospect will be created.

Answer 28

D . No new prospect will be created.

Pardot requires an email address for prospects to be created (the other answers refer to visitors & accounts - which aren’t relevant here)

Question 29

What must be created in order to send an autoresponder?

A . Test email
B . One-to-one email
C . Email template
D . List email

Answer 29

C . Email template

Auto-responders are emails - therefore they’ll need a template

Question 30

What must be true for a Salesforce Opportunity to sync to Pardot?

A . The Opportunity must have the ‘Pardot’ record type.
B . The Opportunity must be sourced by Pardot marketing activities.
C . The Opportunity must have a Contact Role that is syncing to a prospect in Pardot
D . The Opportunity must be created by a Sales user who is also a user in Pardot.

Answer 30

C . The Opportunity must have a Contact Role that is syncing to a prospect in Pardot

Opportunities must always link to a Contact in Salesforce (Opportunties are solely managed in Salesforce)

Question 31

A marketing manager sent an email template last week to their ‘Hot Prospects’ list, which is populated dynamically based on the prospects’ scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

A . Create a new dynamic list using the criteria ‘Prospect email template’, the template name, and ‘was not received’ and then use it as the recipient list when sending the email template.
B . Send the email template to the ‘Hot Prospects’ list, but select the ‘deduplicate’ option to remove recipients that already received the email last week.
C . Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the ‘Hot Prospects’ list.
D . Send the email template to the ‘Hot Prospects’ list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.

Answer 31

C . Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the ‘Hot Prospects’ list.

Question 32

An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?

A . Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren’t opted out.
B . Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.
C . Use a completion action on the form to automatically add anyone who completes it to the list.
D . Use table actions to add prospects to the list if they’ve filled out the form, but haven’t opted out from communications.

Answer 32

B . Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

Clue was in the first part of the question: ‘An administrator wants to create a list’

Question 33

A mailable prospect is on the recipient list for a list email send. When viewing the prospect’s activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?

A . Refer to the Pardot recycle bin to see if the prospect was deleted.
B . Check that the Pardot prospect has a value for the default field email address’.
C . Refer to the list email send report to see if a suppression list was used.
D . Determine if the prospect has a valid ‘Assigned User’ to send the email from.

Answer 33

C . Refer to the list email send report to see if a suppression list was used.

Question 34

An administrator includes a link to a file on a web page that the company does not own on the company website. How should they track the number of visitors who access this file?

A . Page actions
B . Pardot form
C . Custom redirects
D . Pardot tracking code

Answer 34

C . Custom redirects

Question 35

Which scenario would convert an anonymous visitor into an identified prospect?

A . Creating a Lead in Salesforce which syncs to Pardot as a new prospect record
B . Scanning the badge of someone who visited a booth at a recent event
C . Submitting a Web2Lead form that is linked to Pardot via a form handler
D . Opening email sent by a sales rep using the Send Pardot Email functionality in Salesforce

Answer 35

C . Submitting a Web2Lead form that is linked to Pardot via a form handler

You’re converting an anonymous visitor - which can only be so if they are cookied/visited a tracked page (form handlers can only exist on a Pardot tracked page).

Question 36

A LenoxSoft marketer selects the option ‘Redirect the prospect instead of showing the form’s Thank You Content’ when creating a new Pardot landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

A . The prospect will continue to see the form upon submission
B . The discrepancy between the two assets will cause an error
C . The prospect will be redirected to another webpage
D . The form’s Thank You Content will still display

Answer 36

C . The prospect will be redirected to another webpage

Question 37

A Pardot user sends out a list email and notices that as a result of the email send, many prospects are now marked as ‘Do Not Email’. What metrics in the list email report could help the Pardot user understand how these prospects may have become unmailable?

A . Total Sent and Suppression Rate
B . Click-Through Rate and Soft Bounces
C . Tracker Domain Verification and Open Rate
D . Total Opt Outs and Hard Bounces

Answer 37

D . Total Opt Outs and Hard Bounces

Question 38

A user creates and resumes a new automation rule. Which two statements are true about that rule?
Choose 2 answers

A . The rule will run once and must be re-run for prospects to match again.
B . The rule will continuously look for prospects who match the criteria.
C . The rule will evaluate their entire prospect database for matches.
D . The rule will unmatch prospects that no longer match the criteria.

Answer 38

B . The rule will continuously look for prospects who match the criteria.
C . The rule will evaluate their entire prospect database for matches.

Question 39

An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?

A . The prospect will immediately progress down the ‘Yes’ path since the email was opened.
B . The prospect will progress down the ‘Yes’ path after waiting 1 more day since the email was opened.
C . The prospect will progress down the ‘No’ path after waiting l day since the email open did not occur on day 3.
D . The prospect will immediately progress down the No’ path since the email open did not occur on day 3.

Answer 39

B . The prospect will progress down the ‘Yes’ path after waiting 1 more day since the email was opened.

It specifies a 3 day wait - so the programme will only evaluate once those three days has surpassed.

Question 40

A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce. Which metric is not supported?

A . Total Replies
B . Total Delivered
C . Unique Opens
D . Opt Out Rate

Answer 40

A . Total Replies

Question 41

A Pardot administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?

A . Maintain the initial value upon subsequent form submissions
B . Always display even if previously completed
C . Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
D . Include ‘Not you?’ link to allow visitors to reset the form

Answer 41

A . Maintain the initial value upon subsequent form submissions

Question 42

If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step ‘Create Salesforce Task’?

A . 2
B . 10
C . 5
D . 0

Answer 42

B . 10

Question 43

An engagement studio action step is scheduled to send an email on March 20th. What should happen to the prospects who reach this step after that scheduled day?

A . A prospect arriving after the send date will remain on the step until a new send date is set
B . A prospect arriving after the send date will skip the Send Email step.
C . A prospect arriving after the send date will be removed from the program.
D . A prospect arriving after the send date will be sent the email.

Answer 43

B . A prospect arriving after the send date will skip the Send Email step.

Question 44

What would a hard bounce refer to on an email sending report?

A . An email that is recognized, but returned to the sender because the recipient’s mailbox is full.
B . An email that is recognized, but returned to the sender because the mail server is temporarily unavailable
C . An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
D . An email that permanently bounced back to the sender because the address is invalid.

Answer 44

D . An email that permanently bounced back to the sender because the address is invalid.

Question 45

LenoxSoft has a Pardot form titled ‘‘Request a Demo’ on their external website.

Which Pardot report should they use to see how many views their form has received?

A . Conversions Report
B . Landing Page report
C . Form Handler Report
D . Form Report

Answer 45

D . Form Report

The form isn’t on a landing page, therefore the metrics will be found under the Form Report

Question 46

LenoxSoft enabled the ‘Always Display Form After Submission’ setting on their Pardot form.

What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

A . The prospect would receive an error message.
B . The form would be displayed on the page once again.
C . The prospect would be redirected to a thank-you page.
D . The thank-you content would continue to be shown.

Answer 46

B . The form would be displayed on the page once again.

Question 47

A user wants to increase a prospect’s score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

A . Engagement studio
B . Completion action
C . Custom redirect
D . Segmentation rule

Answer 47

B . Completion action

Question 48

Which three triggers could be used to define a prospects path in an engagement studio program? Choose 3 answers

A . List membership
B . Email open
C . Custom redirect click
D . File download
E . Prospect grade

Answer 48

B . Email open
C . Custom redirect click
D . File download

A and E would be Rules, rather than triggers (actions)