practical logo design Flashcards
What is the first step to take at the beginning of any design project?
Ask your client questions to understand their desires and competitors.
Why is it important to understand print costs early in the design process?
It helps inform the client about commercial print requirements and limitations.
What should you do if you’re unsure how long a task will take?
Estimate longer to allow for unexpected setbacks.
True or False: A logo needs to depict what a company does.
False
What should you determine at the outset regarding logos?
Whether a professional logotype or a mark is more suitable for the client.
What is a key feature that helps strong logos stand out?
A single memorable element.
Why is sketching beneficial during the design process?
It allows imaginative ideas to flow faster than using a computer.
What should you avoid following in logo design?
Trends, as longevity is key for brand identity.
What software should be used for logo design instead of Photoshop?
Adobe Illustrator.
Fill in the blank: No amount of fancy gradients or color choices will rescue a poorly designed _______.
[mark]
What must be considered when designing for different types of clients?
Relevance to the client’s industry and target audience.
Why is legibility important in logo design?
Most people glance at logos quickly, so they need to be easily readable.
What does consistency in logo design help to breed?
Trust.
What should the type and mark in a logo design do?
Match in style to display unity.
Why should you offer a single-colour version of a logo?
To improve versatility and accommodate single-colour print runs.
What should be monitored regarding contrast in logo designs?
The contrast between the logo and its background, as well as within the logo elements.
What is a benefit of keeping logo designs simple?
It aids in recognition and flexibility in size.
What should you do when testing your logo design?
Print it in various sizes and colors to ensure clarity and contrast.
What should you provide clients for logos that will be used on dark backgrounds?
A white version of the logo.
What should you consider about your logo when viewed upside down?
It should not create unintended shapes or symbols.
Why is trademarking a logo important?
It can prevent legal issues for the client.
What impact does the substrate have on logo design?
It affects the appearance of the logo in terms of color and sharpness.
What should you do with mistakes made during the design process?
Learn from them and move on.
What is a logo in relation to a brand?
A logo is just one part of a company’s brand identity.
What is essential in a two-way process with clients?
Being open to their ideas while presenting your own.
