PR Plan Flashcards
1
Q
PR Goal
A
Communication outcome that the initiative is trying to achieve
2
Q
3 Objectives
A
Specific and measurable
3
Q
3 Messages
A
Sample publicity phrases, each clearly tied to an objective
4
Q
Target Audiences
A
primary + secondary
5
Q
Public Environment
A
Critics, supporters, and public attitudes
6
Q
Strategic Considerations
A
Level of visibility, field of influence, opportunity for partnership, SWOTs
7
Q
Implementation/Tactics
A
Timing, vehicle for announcement, chief spokesperson, role of partners, perferred PESO channels of communication
8
Q
Consultations
A
Stakeholders
9
Q
Resources
A
Budget allocation
10
Q
Evaluation Methods
A
Tools to assess if the plan achieved the objectives
10
Q
Risk
A
Event that could prevent the initiative from happening
11
Q
PR Product
A
News release, Backgrounder, Q and A, Social media post
