PR LESSON 2 Flashcards
GENERAL FORMS OF RESEARCH
scientific, artistic research and research in the humanities
research method that seeks to explain naturally
occurring phenomena in the natural world by generating credible theories.
Scientific research
seeks to define the purpose of human existence by
tapping into historical facts and future possibilities.
Research in the humanities
provides alternative approaches to establish concepts by
conducting practical methods as substitutes for fundamental and theoretical
ones.
Artistic research
enables the researcher to organize the components of his or
her research in an orderly and coherent manner. This will ensure that the research
or study will effectively address the research topic or problem.
RESEARCH DESIGN
research design follows a cyclical process. First, the
researcher identifies a problem and determines a plan of action to address it.
Action research.
explores how a specific change impacts a certain
situation. This research design employs hypotheses that seek to establish a
cause-and-effect
Causal design
answers who, what, when, where, and how
questions related to a particular research problem. This design is used to obtain
information about the present situation to gain an understanding of a certain
phenomenon.
Descriptive Design.
researcher controls the factors and
variables related to a certain phenomenon and tries to change or manipulate one
or several factors to determine the possible effects.
Experimental design.
focuses on topics or problems which have
had little or no studies done about them. The purpose of this design is to gain
information and insight that can be used for later researches.
Exploratory design
identifies a group of people sharing common
characteristics who are then studied for a period of time.
cohort
looks into a large group of
people, composed of individuals with varied characteristics.
Cross-sectional design.
carried out in stages to gather sufficient
data to test the hypothesis. This design is often combined with a cohort or cross-
sectional study as it identifies specific groups for each stage. At the end of each
stage, the data is collected and evaluated.
Sequential design.
combines aspects of various research
designs and methods.
Mixed-method design
COMMON TYPES OF QUALITATIVE RESEARCH
Phenomenology Study, Ethnographic study, Historical, case study, Grounded theory study, Narrative analysis, Critical qualitative research, Postmodern research, and Basic interpretative qualitative study