PR Exam 2 Flashcards
Verbal Padding
Words that are not really necessary for understanding but are utilized to keep the conversation going.
Civility
means politeness in a formal manner
What is the most critical element?
The lead
Four elements that contribute to an overall successful image:
- paper used to print all communication
- colors used for backgrounds and borders
- typefaces
- logo
Synergy
every piece of communication:
- builds upon the previous one
- building name awareness
- solidifying the organizational identity
Tint of color means..
white has been added to make the color lighter
pink is a tint of red
Shade of color means…
black has been added to make the color darker
burgundy is a shade of red
How do Serif typefaces get their name?
From the tiny finishing strokes located at the edges of each character.
Helvetica
Simple font that has been utilized well by many popular brands
- Target
- Crate & Barrel
- JCPenney
Press releases
potentially the greatest influence on awareness raising and reputation
3 C’s
Care, Concern, Control
Black Swan
some crisis can be foreseen and prepared for…OTHERS not so much are considered to be unknown or “Black Swan”
-Event which one is able to prepare because it is an “outlier”
What do you have to have in mind BEFORE planning an event?
specific target audience
Split Check
seen with bands, rock groups, entertainment you don’t know that well
Should you be Cautious with paying everybody upfront?
YES
Rider
when you have additional items that people want
Block Booking
when you’re able to get a group at a reduced rate because they’re in a certain radius
Three Key elements for Libel:
- Clear identification of person or institution
- defamation by word, picture, or drawing
- Publication/circulation of material
Intrusion
actual invasion of a person’s seclusion or solitude, or into his or her private affairs
Disclosure
revealing embarrassing private facts about a person
False Light
Publicity that places a person in a false light in the public eye
Appropriation
using some person’s name or likeness without his or her permission
What does ever public, private, sector entity that uses social media need?
Internal Policies
Libel
a limit on free expression
more serious
Always place logos…
behind/in front of speaker for photo opportunities
Logo consists of two elements
word mark and a symbol
“Combination Marks”
graphics with both text and symbol/icon that signifies the brand image that you wish to project for your company or organization
Selective Attention
need to analyze your “public” or stakeholders” from their point of view
Selective Perception
filters composed of needs, values, attitudes, expectations, and experiences through which individuals selectively process messages to derive meaning
Does everyone have their own frame of reference?
Yes
Foundation Advantages
- provide immediate cash
- controversial issues
- act quickly and cut through red tape
- synchronization of additional grants or budgets
Televisions success is based on three things
- sight
- sound
- motion (movement)
Fair comment or privileged criticism
politicians, entertainers, sports figures are open to public scrutiny- it is acceptable to comment on their work
