pr Flashcards
Defining publics
Includes any group of people tied together by common bond of interest or concern and who have importance on an organization
Pr
Involves a variety of programs designed to promote or protect a company image
Public relations
Is about the repetition the aim of understanding and support and influencing opinion and behavior
Origin pr in the world
pr found itself originating in the media and publicists who specialized in promoting circuses,theatrical performances,other public spectacles first work war also helped stimulate the dev of pr as a profession
Origin of pr
start with the committee for public information (which organized publicity on behalf of U.S objectives during ww1
Functions of pr
Press or media relations
Product publicity
Corporate communications
Lobbying
Counseling
Crisis management
Developing friendly media relations
Critical appreciation of media requirements
Understanding the role and responsibility of journalists
Understand your organization it’s policies,programs
Product publicity
Public relation officer utilizing their potential he makes the product publicity and awareness a breeze channeling all required information for a product to all possible media
Corporate communication
Creation of a state of the art and precise corporate pr strategy is aimed at image lifting through analysis of possible events and trends,bringing benefits both this organization and the society at large
Developing friendly media relations
Understanding the role and responsibility of journalists
Understand the organization,its policies and also the structure and functioning of a typical media organization
Corporate communication
aimed at image lifting through possible events and trends forecasting of their consequences,meeting with the executives of the organization and implementing the necessary strategies and programs
Lobbying
Is a form of advocacy with the intention of influencing decisions made by legislators and officials in the government by individuals is a person who trued to influence legislation in behalf if a special interest or a member of a lobby eg governments or the corporate world
Counseling
Counseling is a scientific process which is largely accepted by many of us whether its vacation guidance or coping with personal trauma makes life easy but at the same time it is important ti acknowledge the side effects if a routine fast pased life
Crisis management
Preparing for a crisis
Managing a crisis
Communicating a crisis
What is crisis
Any event that can create opinion tvaf products/services are harmful
Plans/processes detrimental to
Investors,communities,employees
Pr process
Fact finding and data gathering
Planning and programming
Action,relationship-building and communication
Evaluation(measurement,response from the target)
Publicity media reaching the piblics
Print media
Broadcasting media
Online media
Outdoor media
Traditional media
Public
Any group that has actual interest ion a company or a person’s ability to achieve its objectives
Relations
The result and outcome of mutual understanding derived from the process of sharing common interests
